Responsibilities

• Collaborate with Data, Product, Engineering, Marketing, eCommerce, Commercial, and Analytics teams to deliver experimentation, digital growth and customer engagement initiatives.
• Own the CRM and MarTech product vision and roadmap, ensuring platforms support customer acquisition, engagement, and retention.
• Maintain and prioritise the product backlog and ensure new capabilities align with business objectives and customer needs.
• Manage CRM platforms including Braze (UK) and Dotdigital (International) to enable lifecycle marketing programs such as welcome, retention, win-back, and promotional campaigns.
• Drive segmentation, automation, and personalisation to improve engagement and conversion.
• Support international markets adopting CRM capabilities through Dotdigital by providing templates and best practices.
• Partner with regional teams and franchisees to ensure CRM programs drive measurable impact in local markets.
• Oversee additional marketing technology platforms including Yext, ensuring consistent digital presence and platform performance across markets.
• Manage vendor relationships and support platform integrations across the digital ecosystem.