Responsibilities

• Product Positioning & Messaging - Develop clear, differentiated product positioning and value propositions for B2B buyers across industries, personas, and use cases.
• Own core messaging frameworks and ensure consistency across marketing, sales, and customer-facing materials.
• Go-to-Market Strategy - Lead and execute go-to-market (GTM) plans for new product launches, feature releases, and enhancements.
• Partner closely with Product Management, Demand Gen, Content, and Sales to ensure successful launches and ongoing adoption.
• Sales Enablement - Create and maintain sales enablement assets including pitch decks, product one-pagers, competitive battlecards, FAQs, and use‑case collateral.
• Enable Sales, SDRs, and Customer Success teams with training and narrative support that improves pipeline conversion and deal velocity.
• Market & Customer Insights - Conduct market research, competitive analysis, and customer discovery to inform product strategy and messaging.
• Translate insights into actionable recommendations that influence roadmap prioritization and marketing strategy.
• Cross-Functional Leadership - Act as the voice of the market internally, aligning stakeholders across Product, Sales, Marketing, and Leadership.
• Support integrated campaigns across digital, events, content, and lifecycle marketing.

Requirements

• 5+ years of experience as a Product Marketing Manager/Portfolio Marketing Manager in a B2B technology or SaaS environment.
• Proven experience owning product messaging, positioning, and go-to-market execution.
• Strong understanding of B2B buying cycles, personas, and sales-led or hybrid GTM models.
• Exceptional written, verbal, and presentation skills.
• Demonstrated ability to work cross-functionally and influence without authority.
• Demonstrated ability to use AI tools.

Preferred

• Experience supporting Sales and Revenue teams with enablement programs.
• Familiarity with competitive intelligence, win/loss analysis, and customer research.
• Experience working with global or enterprise audiences.
• Background in payments, fraud, SaaS platforms, or data-driven products (nice to have, not required).

Benefits

• Why Join Accertify? At Accertify, we offer more than just a paycheck—we invest in our people through competitive rewards, meaningful benefits, professional development opportunities, flexible ways of working, and programs that support your overall well-being.