Responsibilities

• Support paid social activity across Facebook Ads Manager (Meta), including campaign setup, monitoring and optimisation.
• Assist with Google Ads activity across Search, Shopping and Performance Max.
• Analyse campaign performance and identify opportunities to improve results.
• Support testing across audiences, messaging and creative, using insights to help improve campaign effectiveness.
• Take ownership of allocated campaigns, ensuring activity is delivered on time and continuously optimised against agreed objectives.
• Work closely with the creative team to identify opportunities for new assets and refresh campaign creative where required.
• Manage day-to-day organic social activity, including planning, scheduling and publishing content across key platforms.
• Write engaging copy for paid campaigns, organic social, promotions and wider marketing activity.
• Monitor social performance and identify opportunities to improve engagement, reach and audience growth.
• Support website merchandising, promotional updates and campaign launches.

Requirements

• Hands-on experience working within Facebook Ads Manager (Meta Ads Manager) is essential.
• Proven experience delivering paid media, digital marketing or social media campaigns.
• Experience contributing to paid social campaigns and understanding how campaigns are optimised and improved.
• Understanding of paid media performance metrics and the ability to identify opportunities for improvement.
• Experience managing organic social channels and developing content plans.
• Strong copywriting skills with the ability to create engaging messaging across paid, social and digital channels.
• A commercial mindset with the ability to use data to make recommendations.
• Strong analytical skills and confidence working with reporting and performance data.
• Excellent organisation and communication skills.
• Ecommerce experience is desirable.

Preferred

• Ecommerce experience is desirable
• Experience using GA4, Attribution Platforms, or Ad Platform Analytics to interpret website performance and customer behaviour would be advantageous

Benefits

• Casual dress
• Company pension
• Employee discount
• Free flu jabs