Senior Paid Social Media Buyer at TFLI Limited | Macclesfield, Cheshire East, UK | £30K/yr – £40K/yr

TFLI Limited

Senior Paid Social Media Buyer

Macclesfield, Cheshire East, UK (Unknown)

£30K/yr – £40K/yrSenior Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own Meta paid social end to end, with a strong emphasis on lead generation and conversion quality across B2B and B2C. Drive creative testing and rapid asset iteration with in house design, using AI tools to speed ideation, analysis and reporting. Build repeatable growth experiments, benchmark against competitors, and scale campaigns internationally through deep vertical and audience insight.

Channel & Performance Ownership: End-to-end Meta campaigns with daily data-driven optimisations focused on lead quality and commercial outcomes.
Experimentation & Creative: Design and analyse high-volume creatives and audience tests to identify scalable growth opportunities.
Insights & Benchmarking: Regular competitor and funnel reviews to uncover new hooks and conversion opportunities.

Job Description

Responsibilities

Own, manage and optimise Meta campaigns across a diverse range of B2B and B2C sectors.
Work closely with our in-house design team to develop and test high-velocity video and image assets, tailored for lead generation on Meta.
Analyse campaign performance daily, monitoring lead volume, CPL, CPC, C2C and EPL to make data-driven optimisation decisions.
Own performance beyond CPL by monitoring lead quality, conversion rates, customer value and commercial outcomes to maximise profitable growth.
Stay at the forefront of Meta Ads developments and industry best practices to continuously improve paid social strategy.
Leverage AI tools to accelerate creative ideation, data analysis, reporting, campaign optimisation and workflow efficiency.
Design, execute and analyse creative, audience and technical experiments to identify scalable growth opportunities. Document key learnings from experiments to build repeatable frameworks.
Develop a deep understanding of our key verticals, target demographics, and client results to scale quality-focused customer acquisition internationally.
Conduct regular competitor analysis, creative benchmarking and funnel reviews to identify new hooks, angles and conversion rate optimisation opportunities.