Responsibilities

• Take ownership of strategy and performance across a portfolio of DTC e-commerce brands, ensuring activity remains aligned with client objectives, commercial targets, and growth plans. You will be responsible for translating business goals into actionable paid social strategies that deliver measurable results.
• Lead account planning by identifying opportunities to improve customer acquisition, increase efficiency, and scale profitable growth. You will regularly review account performance and proactively recommend new initiatives that support long-term success.
• Develop and oversee testing roadmaps across audiences, creative, offers, landing pages, and campaign structures, ensuring accounts continue to evolve and improve over time.
• Work closely with Growth Executives to ensure strategic recommendations are implemented effectively and that account activity remains aligned with wider business objectives.
• Analyse performance across Meta, TikTok, Triple Whale, Shopify, and reporting platforms to identify trends, opportunities, and areas of concern. You will use data to make informed decisions and guide account strategy.
• Monitor key growth metrics including ROAS, CAC, MER, NC-ROAS, and customer acquisition efficiency, ensuring accounts remain on track to achieve performance targets.
• Identify underperforming areas quickly and develop recovery plans that address performance issues while maintaining client confidence.
• Continuously seek opportunities to improve account performance through testing, optimisation, and strategic recommendations that contribute to sustainable growth.
• Partner closely with Creative Strategists to ensure creative output is aligned with account objectives and informed by performance data.
• Provide strategic feedback on messaging, hooks, formats, offers, and content themes, helping shape creative testing priorities and future campaigns.

Requirements

• 3+ years of paid social experience within an agency or DTC e-commerce environment, with a proven track record of scaling brands through Meta and TikTok advertising.
• Advanced understanding of paid social strategy, customer acquisition, creative testing methodologies, and full-funnel growth planning.
• Strong commercial acumen with the ability to connect marketing performance to wider business objectives and growth outcomes.
• Proven experience developing account strategies that improve customer acquisition efficiency, increase revenue, and drive sustainable growth.
• Advanced analytical capabilities, with confidence using Triple Whale, Shopify, GA4, Meta, and TikTok reporting environments to identify opportunities and solve performance challenges.
• Excellent client-facing communication skills, with the ability to confidently lead strategy discussions, performance reviews, and planning sessions.
• Experience mentoring, coaching, or supporting the development of junior team members, helping elevate performance across the wider team.
• Strong project management and organisational skills, with the ability to balance strategic thinking and day-to-day execution.
• Proactive, commercially minded, and comfortable taking ownership of performance outcomes.
• Passionate about growth marketing, innovation, and helping both clients and colleagues achieve success.

Benefits

• Join a fast-growing and ambitious company with a collaborative, people-first culture.
• Benefit from a hybrid-first working model, with remote working and optional access to our London office for collaboration and team connection.
• Enjoy 27 days of annual leave, plus Bank Holidays and your birthday off each year.
• Work abroad for up to 30 days per year (T&Cs apply), giving you added flexibility and balance.
• Benefit from a company pension scheme designed to support your long-term future.
• Access private health insurance after 6 months, helping you prioritise your wellbeing.
• Receive life insurance cover alongside Smart Health wellbeing support services.
• Benefit from a healthcare cash plan covering dental, optical, and physiotherapy support.
• Follow a clear and structured progression plan designed to support your professional growth and career development.
• Participate in annual salary reviews linked to performance and contribution.