Own and lead multi-client paid media across strategy, testing, and analytics with a senior client-facing mandate.

• Lead performance media across a portfolio of high-stakes clients - owning the strategy, the work and the outcomes.
• Be the senior face of TGI's paid practice for your accounts.
• Set multi-channel paid strategy across your portfolio - the approach, the KPIs, the test-and-learn roadmap.
• Lead senior client conversations on performance, planning and growth.
• Bring outside-in thinking to client briefs: industry context, platform shifts, what competitors are doing.
• Pressure-test plans against real-world results and adjust at speed.
• Mentor and line-manage Paid Managers and Senior Execs - review work, set the craft bar, give structured feedback that sticks.
• Lead pitch contributions on paid strategy and run sessions internally to develop the team.
• Build career paths for the people you lead and own their progression conversations.
• Set the analytics framework across your accounts; surface trends across campaigns and turn them into agency-wide best practice.