Responsibilities

• Build, launch, optimise, and scale campaigns across all clients in the portfolio
• Manage significant budgets with clear accountability for return on spend
• Continuously test and iterate on audiences, placements, creatives, and bidding strategies
• Lead the creative pipeline: identify what is performing, diagnose fatigue, define what needs to be tested next
• Produce clear creative briefs with deadlines, ensuring a continuous queue of assets in production
• Own the testing framework: structured, systematic creative testing with documented learnings
• Manage the full Business Manager and ad account ecosystem
• Maintain operational resilience at all times: backup accounts, warming protocols, contingency plans
• Handle account restrictions, bans, and policy enforcement independently, with minimal downtime
• Ensure the operation can continue running even when things go wrong, because they will

Requirements

• Minimum 5 years personally managing Meta Ads campaigns at $100K+/month in spend, not overseeing, not advising, but operating: building campaigns, adjusting bids, analysing results, and making daily decisions in the account
• Demonstrated track record of scaling spend from five to six figures monthly while maintaining or improving efficiency
• Experience operating in restricted or high-risk verticals is a strong advantage. Candidates from regulated industries such as finance, health, supplements, or lead generation are also well suited. You must be comfortable working within strict platform compliance requirements and navigating the operational challenges that come with them
• Strong command of performance data: CPA, LTV, cohort analysis, payback periods, and blended metrics
• Comfortable working with complex business models where first-touch attribution does not tell the full story
• Ability to build and maintain performance dashboards, identify trends early, and make data-backed scaling decisions
• Fully self-sufficient. You do not wait for direction, you assess the situation, form a plan, and execute
• Operationally resilient. If accounts go down outside business hours, you act immediately. This role carries 24/7 accountability for critical infrastructure
• Comfortable working in a high-pressure, fast-moving environment where things break regularly and need to be fixed quickly
• Commercially minded. You understand that every pound of ad spend needs to generate measurable return and you operate with that urgency

Preferred

• Experience operating in restricted or high-risk verticals is a strong advantage.

Benefits

• Full-time, exclusive engagement, this is not compatible with other client work or consulting arrangements
• Remote, location flexible, with a requirement for meaningful daily overlap with UK business hours
• 24/7 accountability for critical operations