Responsibilities

• Own tracking, tagging and measurement capabilities across web and app environments.
• Drive best practice across Google Tag Manager, server-side tracking and data architecture.
• Develop and enhance CDP capabilities, enabling audience activation across CRM and Paid Media channels.
• Support the growth of our Digital Asset Management, Retail Media and Loyalty technology capabilities.
• Evaluate new technologies, manage vendor relationships and ensure strong governance across the MarTech stack.
• Partner with Marketing, Loyalty, Digital, Data and Engineering teams to deliver scalable, future-focused solutions across multiple markets.
• Enable CRM, personalisation and customer engagement through effective use of customer data and marketing technology.
• Own and optimise Holland & Barrett's MarTech ecosystem, ensuring platforms, data and processes deliver measurable business value.

Requirements

• Proven experience leading MarTech, digital analytics or marketing technology functions within a complex organisation
• Strong expertise in Google Tag Manager, tagging strategies, data layers, APIs and measurement frameworks
• Experience working with CRM platforms such as Braze and Customer Data Platforms such as Hightouch
• Strong understanding of personalisation, customer lifecycle marketing and first-party data strategies
• Experience managing technology vendors, budgets and platform roadmaps
• The ability to translate technical concepts into clear business outcomes and influence stakeholders at all levels
• A collaborative approach, curiosity to learn and a passion for continuous improvement

Preferred

Benefits

• Health Cash Plan
• Life Assurance
• Private Virtual GP
• FREE at-home blood test kit
• Holiday Purchase option
• Pension Contribution
• Access to ‘Wellhub' with gyms, studios and wellbeing apps
• 25% Colleague Discount with FREE Standard Delivery
• Exclusive Discounts from a wide range of partners
• £/€50 Annual Product Allowance to spend in store