Responsibilities

• Develop and execute digital marketing campaigns aligned to business goals for the RMS portfolio to drive product/service awareness, promotions, education, and sales, and provide feedback on ROI
• Develop and execute targeted outbound lead generation programs to generate prospects and marketing qualified leads, and manage response flow/routing.
• Lead engagement with first-touch clients through the implementation of automated cadences, engagement studios, autoresponders.
• Identify opportunities and execute campaigns to increase pipeline conversion rates and velocity from prospect to MQL to SQL and opportunity through persona-based nurture campaigns. Compile and present campaign results and insights to managers, marketing team, and stakeholders.
• Develop webinar, in-person event, field/account-based marketing (ABM) activities, and online seminar marketing strategies and promotional materials across varied channels. Collaborate with event specialists as needed.
• Utilize data mining and lead generation software tools, publication reports, lead lists, LinkedIn, etc. to find and contact prospective new targets.
• Support monitoring of inbound Leads and routing to BDE team as required; includes leads generated from the Charles River website, events, Maestro, and other platforms (Scientist.com, Science Exchange).
• Manage channel content for organic and paid social and other paid media.
• Monitor, optimize, and develop web content to advance GEO/SEO visibility and ranking (i.e. product and service landing pages, collateral pages, thought leadership content)
• Independently and through collaboration with internal teams, research target audiences and industry competitors to identify positioning/differentiation opportunities, cross-reference keywords, and identify content/concepts that will inform strategic content decisions.

Requirements

• Bachelor’s degree (B.A /B.S.) or equivalent in biological sciences, marketing, business, or related discipline.
• 3-5 years related experience in marketing or communications. An equivalent combination of education and experience may be accepted as a satisfactory substitute.
• Previous experience within a life science environment (e.g., biotech, pharmaceutical, preclinical drug development, CRO, or lab) required.
• Exceptional written and verbal communication, with deep channel specific writing expertise and a strong attention to detail
• Have a strong eye for copy that converts
• Commercial awareness partnered with a creative mind, strong strategic thinking and excellent analytical skills
• Excellent organizational, time management, and problem-solving skills
• Ability to work well under deadlines and pressure and adapt to a fast-paced and ever-changing digital communication landscape
• Knowledge in drug discovery and/or research animal model industry
• Strong knowledge of digital marketing channels, best practices, and tactics, including SEO/GEO, paid media, video, and social media.
• Experience in market research and voice of customer methods.

Preferred

• Canva experience a plus