Responsibilities

• to drive guest acquisition and build long-term brand equity by identifying, securing, and executing high-profile national and local partnerships and live experiential activations
• this role focuses on commercial growth through cultural integration, managing external specialist agencies + scaling live brand moments that connect directly with the restaurant floor
• proactively source, commercially assess, pitch, and negotiate contract terms with new strategic partners (national to local) to build a robust brand partnership pipeline
• define the partnership strategy, establishing its role within wider marketing, target audience, messaging, customer journey, and alignment with brand and commercial objectives
• build and deliver integrated Tier 1 activation plans across events, on-site experiences, branding, sampling/content capture, customer engagement, passes, and attendance
• manage experiential and sampling agencies end to end including the pitch process, onboarding, contracting, SOW setting, and QBRs.
• manage events end-to-end (i.e., briefing, budgeting, supplier management, campaign delivery, and PCAs).
• establish Tier 1 KPIs and a measurement framework, then deliver post-event and end-of-season reporting across awareness, engagement, conversions, sales, Soul Club sign-ups, and offer redemptions.
• partner flexibly with regional leadership teams to support monthly operations and share accountability for through-the-line campaign execution, media/PR agency coordination, localising brand campaigns, and tracking budget ROI.

Requirements

• highly organised strong event and project management skills
• commercially minded, financially literate with experience handling contract terms and rights
• natural relationship-builder and strong communicator, able to influence partners and internal teams
• creative thinker who challenges the status quo to build high impact cultural activations
• experience managing external experiential, live event and sampling agencies
• campaign management experience with a clear focus on digital, social and tracking ROI

Benefits

• 20% bonus
• hybrid working
• come as you are culture, with modern offices, fresh fruit and soft drinks
• £200 monthly wagamama food allowance — enjoy all your favourite dishes on us!
• private healthcare cover (+ partner)
• 3% pension contribution
• 25 days holiday plus bank holidays
• + further discounts across retail, hospitality & leisure — perks that make life sweeter
• supporting you every step of the way! family-friendly pay: 26 weeks full pay + 13 weeks half pay for expectant or adopting parents