Responsibilities

• Lead UK/Ireland marketing activities for 5 in-line products including the latest medicine launched recently.
• Lead planning, development and approval of key programs and materials in close collaboration with cross functional teams including peer-to-per programme.
• Lead brand planning exercise and ensure all year-round monitoring of plan.
• Identify knowledge gaps and information needs and then implement market research to answer these.
• Develop and implement the UK/Ireland omnichannel strategy and deliver progress against our digital maturity targets in the affiliate.
• Develop the UK/Ireland congress strategy, promotional tactics and engagement plans at key International, regional and local meetings.
• Manage line extensions and launch-readiness meetings and tracker.
• Communicate effectively with cross functional team to ensure implementation of launch plan.
• Manage and maximize brand budget and develop / track KPIs for all key projects.
• Contribute to a number of other EU & global marketing efforts including, but not limited to: lifecycle management and global brand development.

Requirements

• A Bachelor's degree in marketing, business and/or a science discipline or equivalent qualifications.
• Significant experience in the specialty pharmaceutical and/or biotech industries; comprised of at relevant marketing, demonstrating progression of responsibility.
• Results oriented and excellent analytical, communication and collaboration skills.
• Demonstrated excellence in strategic & tactical implementation and project planning.
• Proven ability to work effectively as part of highly matrixed, cross functional team
• Proven ability to meet deadlines on multiple projects
• Proven ability to work with outside business partners and vendors
• A strong understanding of the UK legal and regulatory environment
• Ability to work independently and make decisions with occasional consultation from supervisor is critical
• Willingness to travel within Europe as required

Preferred

• Orphan drug / rare disease experience preferred
• An entrepreneurial spirit and ability to develop creative solutions to complex problems.