Responsibilities

• This role exists to lead and deliver high‑impact, commissioner‑focused marketing and sales activity that strengthens market positioning and directly supports organisational growth.
• It ensures strategic marketing programmes, campaigns and platforms are executed effectively, using insight, technology and optimisation to maximise return on investment.
• The role acts as a senior marketing lead, supporting bids, brand positioning, sales activity and digital innovation, and deputising for the Head of Marketing where required.
• Manage strategic, commissioner‑focused marketing and sales programmes that support growth and market positioning, translating business priorities and strategies into high‑impact marketing activity targeted at commissioner and stakeholder audiences.
• Develop and execute integrated sales and marketing campaigns, overseeing digital, online and offline content activity to ensure optimisation, innovation and strong return on investment across all growth-focused channels. Manage associated budget spend and purchasing of corporate marketing initiatives.
• Manage B2G digital platforms and marketing technology, including corporate web, marketing automation and lead‑generation tools, ensuring innovation, personalisation and performance are central to all activity, and supporting adoption of new technology in line with internal approval processes.
• Lead the development of value propositions, client sales activity and pitches, bid marketing, ensuring propositions, narratives and visual assets are compelling, competitive and creatively strong, effectively supporting business development capture and win themes.
• Use insight, analytics and market intelligence to drive effectiveness, applying evidence‑based recommendations to refine campaigns, improve impact with commissioner audiences and inform strategic decision‑making.
• Uphold brand consistency and positioning of brand standards across all externally facing activity and supporting the Head of Marketing with strategic brand and positioning work.
• Act as a senior marketing point of contact and deputy when required, supporting the Head of Marketing deliver exceptional strategic marketing activities.