Responsibilities

• Own and lead the EMEA marketing plan in collaboration with Sales, the Growth Marketing team, and other key stakeholders.
• Lead the strategic execution of the EMEA marketing plan, partnering cross-functionally with global teams in events, digital, content, and creative to ensure seamless delivery of high-impact, integrated marketing programs.
• Oversee the strategy, promotion, and execution of all owned and third-party events in the EMEA region, ensuring alignment with regional goals and measurable business impact.
• Serve as the senior marketing lead for the EMEA sales organization, ensuring tight alignment between marketing initiatives and regional revenue goals.
• Take control of the marketing mix within the region to blend leading-edge technology and go-to-market knowledge and expertise to craft compelling digital journeys, effective and highly targeted paid campaigns alongside high-impact field marketing initiatives.
• Own ongoing communication with EMEA sales leaders and teams, delivering clear visibility into marketing campaigns, performance metrics, and pipeline impact.
• Develop and operationalize scalable processes for repeatable sales and marketing initiatives such as webinars, customer events, and ABM campaigns, driving efficiency and consistency across the region.
• Establish and track campaign success metrics and evaluate marketing performance based on outcomes and pre-set KPIs against all marketing activities.
• Work across the team to gain a mastery of our target markets and lead the qualification criteria.
• Translate global marketing initiatives into projects that are relevant to EMEA markets.