Responsibilities

• Implement campaigns across a mix of offline channels that best reach our target demographic to drive private pay enquiries for homes with high vacancies and those going through a refurbishment
• Engage with external agencies and work cross-functionally with internal stakeholders to ensure all elements of campaigns are implemented effectively and in good time
• Engage with the Operational team to agree the homes that need support, and keep them informed of home/channel performance
• Manage inboxes and provide a great customer service for requests and queries from homes in relation to campaigns, targeting and new local opportunities
• Manage reporting tools and populate with latest campaign/home level data to analyse performance and drive decision making
• Manage media tracking routes including trackable numbers and URLs ensuring all are working effectively, and report on performance per month/campaign
• Budget management ensuring all invoices processed on time, and highlight areas of underspend or risk
• Provide ad hoc support to the Campaign Marketing and Head of Brand Marketing as required
• Manage multiple projects and priorities efficiently in a dynamic environment with high demands

Requirements

• Demonstrate success in driving revenue growth through offline and broadcast media channels
• Experience managing and briefing agencies
• A minimum of 5 years marketing experience
• Proficient in Excel, Google Analytics
• A proactive, organised approach and a passion for delivering great work

Benefits

• Access to a range of retail and leisure discounts
• Access to a range of wellbeing support and Best Doctors Service
• Opportunity to develop within a hugely supportive team