Own and scale the marketing capability program across global markets, standardizing ways of working, driving a long-term capability roadmap, and partnering cross-functionally to embed AI-led improvements and consistent learning.

• Define and roll out standardized processes and tools across regions to raise marketing efficiency.
• Lead the capability programme roadmap and measure impact against speed, adoption, and capability growth.
• Collaborate with cross-functional teams and external agencies to secure stakeholder alignment and implement learning and development initiatives.