Responsibilities

• Own the MarTech Stack: Act as the business owner for the entire technical ecosystem, including the Salesforce Marketing Cloud, collaborating with Product, Tech and InfoSec teams to evolve our technical capabilities and streamline the everyday adoption and usage of the wider marketing team.
• Maintain data integrity: Implement standardized labeling and data entry protocols within Salesforce to resolve inconsistent labeling and ensure regional leads have accurate visibility into account health.
• Enforce Operational Governance: Establish and monitor automated tracking for all lead flows and lifecycle triggers to identify and resolve technical leaks, utilizing Jira-led workflows to manage the technical backlog.
• Fiscal & Business Planning: Conduct regular audits of technical line items and tool renewals to identify cost-neutral opportunities and ensure high ROI on department spend.
• Lifecycle, Email & Retention Marketing: Drive Strategic Alignment: Resolve trade-offs between business goals and communication frequency, ensuring internal frontline messaging is synchronized with external merchant outreach.
• Scale Automated Personalization: Design and implement automated lifecycle journeys and email nurture tracks that utilize AI-content tools to maintain engagement across long-cycle Enterprise buyer journeys.
• Optimize Retention Performance: Implement robust tracking and reporting mechanisms to monitor merchant retention and churn signals, using data-led insights to execute targeted retention campaigns.
• Standardize Regional Enablement: Collaborate with Regional Marketing leads to ensure global lifecycle initiatives, such as the Visa Direct partnership, are executed with operational consistency across the backbook.
• Continuous Improvement: Champion best practices in campaign design and automation, staying ahead of industry trends to keep Checkout.com ’s B2B communications world-class.
• Leadership and Scale: Define Strategic Workflows: Establish a hypothesis-driven framework for all lifecycle and business planning initiatives, requiring documented commercial uplift goals before activation.
• People Management: Direct the hiring, onboarding, and performance management of individual contributors, fostering a culture of high accountability and technical excellence.

Requirements

• B2B Experience: Substantial background in Marketing Operations, Lifecycle, or Retention Marketing within an enterprise-scale fintech or SaaS environment.

Benefits

• Hybrid working model offers flexibility, with three days per week in the office to support collaboration and connection.
• You’ll be in an environment that values ownership, fewer blockers, and work that makes a difference from day one.