Senior Legacy Marketing Manager

Godalming, Surrey, UK (Hybrid)

£45K/yr – £50K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own and coordinate Compassion's UK and international legacy marketing strategy and delivery, guiding communications across direct mail, digital channels, events and supporter enquiry handling while collaborating with global teams.

Develop legacy strategy and KPIs
Oversee UK delivery across channels
Support international campaigns and training
Manage supporter care and enquiry handling

Job Description

Responsibilities

Legacy strategy and coordination – Leading the development of Compassion’s UK and international legacy marketing strategy, reporting on KPIs and identifying opportunities to strengthen engagement and investment.
UK legacy marketing delivery – Overseeing and delivering legacy communications across direct mail, email, social media, website content, events, supporter engagement and promotional campaigns.
International legacy delivery – Supporting fundraising teams in France, Italy, the Netherlands, Spain, the USA and Poland to deliver locally relevant legacy campaigns, content, training and enquiry handling.
Supporter care – Responding sensitively and efficiently to legacy enquiries and helping colleagues feel confident talking to supporters about gifts in wills.

Requirements

Track record and knowledge of legacy marketing and legacy strategy, ideally as a practitioner.
Strong understanding of direct marketing, digital marketing or supporter fundraising, with excellent copywriting and creative skills.
Proven strategic planning skills, with the ability to manage budgets, suppliers, data and reporting.
Experience of working collaboratively with international teams across multiple countries and time zones.
Ability to engage supporters with sensitivity, care and confidence, including through legacy events and enquiry handling.
Proficiency in relevant fundraising or database systems, ideally Salesforce CRM.
A demonstrable interest in farm animal welfare issues and Compassion’s mission.

Preferred

Experience within charity or NGO sector (ideally gained within the charity or NGO sector)

Benefits

25 days annual leave + bank holidays
Health Cash Back Plan and 24/7 GP access
Employee Assistance Programme and MHFA support
Premium Calm App subscription
Electric car scheme available
Defined contribution pension scheme
Enhanced discretionary sick pay
Hybrid working model (role and location dependent)
Free onsite parking and office next to mainline station
Cycle Benefit scheme and other savings options

COMPASSION IN WORLD FARMING

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009

Bristol, England, GBR

31 employees (4 in marketing)

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