Responsibilities

• Analyze performance across SEO, ASO, organic social and other owned/earned channels.
• Build foundational measurement frameworks for organic acquisition and content, including clear channel KPIs and diagnostics.
• Identify opportunities to grow organic contribution and reduce dependency on paid channels through content, distribution and optimisation.
• Build Cleo’s SEO measurement – the KPIs, attribution and diagnostics for organic search.
• Establish how we measure and grow visibility in GEO – a channel we want to lead on.
• Partner with Brand and Product Marketing to measure the impact of major product launches and brand campaigns.
• Define and track mid-funnel and brand metrics (e.g. awareness, consideration, engagement) and connect them to downstream outcomes using causal methods.
• Contribute to cross-channel attribution frameworks that account for both brand and performance activity.
• Work to demonstrate the incrementality of brand marketing efforts.
• Design, run and interpret experiments across organic and brand – from content and SEO tests to brand marketing geo-lift/regional holdout experiments.
• Conduct cohort and funnel analyses to understand user behaviour from organic entry through to long-term value.
• Move beyond reporting to surface strategic insights and clear recommendations on where to invest, what to change and what to stop.
• Work with Organic marketers, Brand, Product Marketing and Growth leadership as a thought partner on strategy, roadmaps and investment decisions.
• Present insights and recommendations clearly to non-technical stakeholders, turning complex analysis into actionable decisions.

Requirements

• 3+ years’ experience in marketing or growth analytics, with significant time spent on organic and/or brand channels for B2C or subscription products, with hands-on organic experience preferred.
• Strong SQL skills; comfortable exploring, transforming and validating large datasets independently.
• Hands-on analytics experience with organic or owned channels (e.g. SEO/ASO, organic social, content).
• Exposure to brand or upper-funnel measurement is a strong plus.
• Practical experience with experimentation (e.g. A/B tests, holdouts, geo-lift or SEO tests) and interpreting results for non-technical stakeholders.
• Experience with funnel and cohort analysis, and comfort working with mid-funnel metrics (engagement, consideration, intent) as well as revenue outcomes.
• Strong commercial judgement: able to connect organic and brand metrics to acquisition efficiency, retention, LTV and profitability.
• Ability to communicate complex analysis simply, with clear narratives and recommendations.

Preferred

• Hands-on experience with SEO/ASO analytics (e.g. search console, keyword analysis, store listing optimisation) or social/content analytics.
• Python or R for more advanced analysis, experimentation or modelling.
• Understanding of brand measurement (e.g. brand lift studies, brand tracking, survey-based measurement, causal inference).
• Experience shifting acquisition mix from paid to organic/owned or building new organic/brand programs from scratch.
• Experience in consumer fintech, high-growth consumer apps or subscription products.
• Awareness of Generative Engine Optimisation (GEO) and how it can be measured or a genuine appetite to pioneer it.

Benefits

• A competitive compensation package (base + equity) with 3-annual reviews, aligned to our termly OKR planning cycles.
• This role is AX3 or AX4 level
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.
• Company-wide performance reviews every 4 months
• Generous pay increases for high-performing team members
• Equity top-ups awarded across all levels in performance reviews
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
• 1 month paid sabbatical after 4 years at Cleo
• 6% employer-matched pension in the UK
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Online mental health support via Spill
• Enhanced parental leave
• Workplace Nursery Scheme
• Paid for access to multiple AI platforms (ChatGPT, Codex, Claude)
• Access to the latest AI coding models
• Pick your kit - choose between a Windows or an Apple computer
• Regular socials and activities, online and in-person