Senior Journey and Lifecycle Manager

London, UK (On-site)

£0K/yr – £0K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own CRM lifecycle and journey design across the Dynamics stack to drive lead-to-revenue with segmented, personalised journeys and cross-functional sales alignment.

  • Lifecycle Strategy and Journey Design: own the end-to-end customer journey from awareness to advocacy across Dynamics products.
  • Microsoft Dynamics Ownership: manage data, segments, and automation flows to enable revenue teams with accurate insights.
  • Segmentation and Personalisation: build audience segments and personalised paths using CRM data and behavioural signals.

Job Description

Responsibilities

  • Lifecycle Strategy and Journey Design
  • Microsoft Dynamics Ownership
  • Segmentation and Personalisation
  • Revenue and Sales Alignment
  • Data, Reporting and Optimisation
  • Operations Excellence

Requirements

  • 5+ years in CRM, lifecycle marketing, marketing automation or customer journey management.
  • Hands-on experience with: Microsoft Dynamics 365 Customer Insights; Dynamics Marketing; CRM automation platforms.
  • Proven experience building complex customer journeys and nurture programmes.
  • Strong understanding of: Lead management; Pipeline Generation; Customer lifecycle strategy; B2B buying journey.
  • Experience working closely with sales and revenue teams.
  • Strong Analytical mindset with experience using data to drive decisions.
  • Comfortable managing multiple stakeholders across a portfolio environment.

Preferred

  • Experience with professional services, private equity-backed businesses of B2B services.
  • Experience integrating: Intent platforms; data enrichment platforms; website behavioural data; AI-driven personalisation tool.
  • Knowledge of Power BI and advanced reporting.
  • Understanding of customer data platforms sand modern martech ecosystems.
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    The LCap Group

    LCap is the leadership advisory firm for high-growth and private-capital-backed companies using data, behavioural science and specialist expertise to predict, assess, and develop leadership potential.LCap provides an integrated suite of leadership intelligence, advisory, and development solutions that help investors and management teams make confident leadership decisions across the deal and leadership lifecycles. Through specialist brands: Confidas (Risk), DRAX (Talent), and Peoplewise (Development) - we deliver evidence-based insights, high-performance team design, and targeted interventions that accelerate value creation and reduce execution risk. With proprietary IP, the largest behavioural dataset in private capital, and shared analytics tools, LCap gives you a single, consistent view of leadership capability from diligence to exit.LCap integrates leadership diligence, behavioural science, executive hiring, team analytics, coaching, and performance development into one consistent model across the investment and leadership lifecycle. Confidas delivers leadership diligence and risk intelligence; DRAX provides executive search,interim, and leadership advisory; Peoplewise delivers behavioural assessment, development, and performance enablement. All are powered by shared products (Leadership Dynamics, PACE, Perspectives, PRP, PsyCap) and a single data spine that provides a single truth about leadership capability and potential.

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