Responsibilities

• Influencer Strategy: Lead the development of influencer and creator strategies that align with brand objectives, social strategy, and audience behaviours. Identify the right creators, platforms, and formats to achieve campaign goals.
• Creator Identification & Vetting: Use tools, cultural knowledge, and audience data to identify, vet, and recommend creators (from macro influencers to niche micro-creators) ensuring brand safety, authenticity, and audience alignment.
• Campaign Management: Own the end-to-end delivery of influencer campaigns from briefing and contracting through to content review, approvals, go-live, and performance reporting. Set and manage expectations with both creators and clients.
• Relationship Building: Build and maintain strong relationships with creators, talent agencies, and platform partners. Cultivate a network that gives VML and its clients access to the best talent.
• Client Engagement: Present influencer strategies, creator recommendations, and campaign results to clients in a clear, compelling manner. Steer clients through the nuances of creator partnerships, managing expectations and challenging assumptions where needed.
• Performance & Insights: Measure and report on influencer campaign performance, surfacing insights that inform future strategy. Develop broader POVs on influencer trends, platform changes, and creator economy shifts.
• Collaboration: Work closely with social strategists, content creators, paid social teams, and the wider agency to ensure influencer activity is integrated, amplified, and aligned with the broader social and marketing plan.