Responsibilities

• Cultural & Trend Insights: Stay ahead of social shifts, subcultures, and platform trends to ensure influencer strategies are innovative and effective.
• Strategic Integrity: Ensuring all influencer activity is aligned to strategic direction - acting as the guardian between strategy, creative and influencer activity
• Performance & Impact Measurement: Analyse influencer campaign effectiveness using qualitative and quantitative data, optimizing for deeper engagement and long-term brand affinity.
• Client & Stakeholder Collaboration: Advise clients on influencer strategies, cultural positioning, and emerging social behaviours to future-proof their marketing approach.
• Platform & Format Innovation: Experiment with new content formats, influencer collaborations, and storytelling techniques to push creative boundaries.
• Thought Leadership: Bring fresh perspectives to the team, sharing insights on influencer culture and how brands can show up in an authentic way.

Requirements

• Influencer & Social Strategy Expertise: Experience in influencer marketing, social strategy, or cultural consultancy within an agency or brand.
• Cultural Awareness & Trend spotting: Strong grasp of internet culture, Gen Z behaviours, and emerging subcultures.
• Strategic & Creative Thinking: Ability to develop influencer strategies that are insight-led, impactful, and culturally relevant.
• Relationship Building: Experience working closely with influencers, creators, and cultural voices to craft meaningful partnerships.
• Data-Driven Storytelling: Ability to use audience insights and campaign performance data to refine and evolve strategies.
• Client & Stakeholder Management: Strong presentation and communication skills to translate cultural insights into brand opportunities.
• Agility & Innovation: Comfortable navigating fast-paced environments, adapting strategies based on cultural shifts, and experimenting with new formats

Preferred

Benefits

• 💰 A benchmarked salary reflective of your experience and in line with our salary bandings.
• 🏢 Hybrid working. We work 3 days in the office and 2 from home
• 🌴 25 days annual leave
• 🌎 Two weeks work from anywhere
• 🎉 Birthday Day off – an extra day to celebrate your big day
• 💆 Wellbeing Day off – another extra day with a £50 voucher to spend on anything you want to support your wellbeing!
• 🍪 Free breakfast, snacks and drinks in the office.
• ➕ Private Healthcare cover, Cycle to work scheme, Tech scheme + more
• ♣ Coolr weekly socials. We get together every week to connect as a team, we also have a Book Club, Social Club & more to come.
• 🐾 Dog friendly office