Responsibilities

• Operate as a high-output generalist across multiple channels.
• Own lifecycle marketing end-to-end, including social, email, and content.
• Manage the full funnel and understand how acquisition, activation, and retention link together commercially.
• Use AI tools to increase speed, output, and quality of execution across campaigns, content, and experimentation.
• Maintain a strong commercial mindset with awareness of CAC, LTV, and conversion dynamics, making decisions based on data.
• Test quickly, learn from results, and iterate at pace while running multiple experiments in parallel and prioritizing by impact.
• Collaborate with influencers, agencies, or partner channels to turn them into scalable acquisition drivers.
• Be a hands-on builder who creates, executes, and optimizes independently, comfortable with pace and pressure, and owning outcomes.