Senior Growth Marketing Manager

London, UK (Remote)

£50K/yr – £63K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the growth program for DTC brands, steering cross-channel campaigns, experimental roadmaps, and strategic advisory to brands while building the team and expanding client impact.

  • Growth ownership: drive acquisition and revenue growth through Meta/Google/TikTok campaigns and optimization.
  • Experimentation: define a structured test roadmap, analyse results, and translate learnings into scalable tactics.
  • Brand partnership: support founders and creators with growth-aligned content and strategic guidance to strengthen client relationships and reputation.

Job Description

Responsibilities

  • Develop and execute growth strategies to scale customer acquisition and revenue for DTC brands.
  • Manage performance campaigns, optimising and exploring opportunities across platforms like Meta, Google, and TikTok.
  • Provide strategic insights and recommendations, acting as the main liaison with brands.
  • Define and manage experimental roadmaps, including test execution and result analysis.
  • Manage and mentor a team of performance marketers, ensuring they are developing their skills and growing in their roles.
  • Support the team in troubleshooting campaign issues, offering guidance, and sharing best practices to improve results.
  • Set performance goals for the team and foster a collaborative environment that encourages knowledge-sharing and innovation.
  • Stay up-to-date with the latest trends in DTC growth marketing and performance marketing to keep the team at the cutting edge.
  • Help build the reputation of the Brand Hackers growth team through personal brand building on LinkedIn, engagement in DTC communities and leading webinars/talks where applicable (e.g. within Up Club).

Requirements

  • 5+ years of growth experience in B2C FMCG marketing roles ideally with challenger brands (either in-house or agency)
  • Demonstrated success in driving customer acquisition, revenue growth, and maximising ROAS for DTC brands.
  • Strong analytical skills for data-driven strategy and performance optimisation.
  • Hands-on experience managing performance marketing strategies across Meta and Google, with TikTok a bonus!
  • Experience in managing and mentoring performance marketing teams.
  • Skilled communicator adept at building client relationships and simplifying complex data.
  • Solid understanding of DTC commercials, growth modelling, and KPI setting.
  • Experience in fast-paced startup environments, ideally in sectors like food, homecare, personal care, or petcare.
  • Working rights in the UK are required.

Benefits

  • 🌴 25 days holiday plus bank holidays.
  • 💪Monthly working-from-home allowance to be spent on coffee or co-working
  • 🎂 Birthday off
  • 💸 Enhanced paternity/maternity leave & pay
  • 💸 Unlimited coaching with MoreHappi
  • 🤝 Full Up World Membership
  • 🌟Our commitment to your development.
Brand Hackers logo

Brand Hackers

We’re the secret growth partner trusted by some of the most loved new brands on supermarket shelves and in your online baskets - from Lucky Saint, Bol Foods, Here We Flo, Who Gives A Crap, Tony’s, TimTams and dozens of fast-moving scale-ups across food, drink, wellness and entertainment.We’ve supported over 150+ brands, at three defining moments:→ Founder-led startups building clarity and momentum→ Post-funding scale-ups under pressure to grow fast→ Big corps acting as challengers looking for sharper thinking and faster outcomesBrands come to us when:→ Their team is stretched→ Growth has outpaced capability→ Strategy isn’t clear→ Execution is messy→ They need experienced hands, fastWe offer support across insights, strategy, fractional roles and full executional marketing teams - all under one roof - so ambitious brands can scale with confidence instead of chaos.If you’re ambitious, under pressure, or ready for your next stage of growth, we’re your team.

34 employees (23 in marketing)

Traffic Signals

Monthly Visitors
2.8K
Traffic Source Mix
Search
47.9%
Direct
35.5%
Referral
10.8%
Social
4.1%
Paid
1.4%

Headcount Trend

Current headcount: ~35

Marketing Team

Marketing Team Size
23 (68% of company)