Responsibilities

• Own FitFlop's customer acquisition strategy across paid, organic and partnership channels.
• Deliver profitable growth against acquisition, revenue and customer targets.
• Lead investment decisions, forecasting and budget allocation across markets and channels.
• Identify opportunities to drive growth through new channels, technologies, partnerships and customer behaviours.
• Ensure acquisition activity supports wider business, customer and brand objectives.
• Lead relationships with agency, affiliate, creator and technology partners, ensuring strong performance, innovation and accountability.
• Challenge and support partners to continuously improve results and identify new opportunities.
• Build effective ways of working and clear performance expectations across all external partners.
• Lead the development of FitFlop's organic growth strategy across search and emerging discovery platforms.
• Work with content, PR and brand teams to improve visibility, authority and discoverability.

Requirements

• Significant experience in digital acquisition, growth marketing or performance marketing within ecommerce, retail, fashion, footwear or consumer brands.
• Strong commercial understanding and experience managing significant marketing investment.
• Experience leading agency and external partner relationships.
• Strong understanding of acquisition measurement, attribution and marketing effectiveness.
• Comfortable balancing strategic planning with hands-on trouble shooting.
• Proven experience developing and leading high-performing teams.
• Excellent communication and stakeholder management skills.
• Curious about how customer acquisition is evolving and able to translate new opportunities into practical business outcomes.

Preferred

Benefits

• 👟 Product Allowance
• ⏰ Hybrid and flexible working hours (3 days per week in the office)
• ☀️ Summer Fridays (6 ½ days in July and August on Fridays)
• 🎂 A day off for your Birthday
• 🌴 25 days holiday + Bank Holidays
• 🗺️ Work from anywhere for 2 weeks
• - Workplace Nursery (salary sacrifice scheme to save money on your nursery fees)
• 💆‍♀️ Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App
• 📚 Career development allowance (personal allowance to use on career development)
• 🏥 Private health care and or dental care (provided by AXA and DenPlan)