Responsibilities

• Own and manage the full influencer marketing lifecycle across the French market, from identifying and recruiting influencers through to briefing, content approvals, campaign execution and performance analysis.
• Build and nurture strong relationships with influencers, talent managers and agencies, becoming a trusted partner within the creator community.
• Develop and execute influencer strategies aligned with wider marketing objectives, ensuring activity supports brand awareness, customer acquisition and revenue growth.
• Negotiate commercial partnerships and affiliate agreements, ensuring collaborations deliver strong ROI and commercial value.
• Lead influencer activity around key campaigns, product launches and brand moments to maximise reach and impact.
• Analyse campaign performance and provide actionable insights and recommendations to optimise future activity.
• Identify new opportunities with emerging and established creators across the French market to expand brand presence and audience reach.
• Monitor influencer and affiliate performance against key KPIs including traffic, engagement, conversions and sales.
• Work across multiple channels including Instagram, TikTok and YouTube, tailoring strategies and content approaches for each platform.
• Stay up to date with influencer marketing trends, platform developments and competitor activity within France.

Requirements

• Native or business-level proficiency in French and fluent English, both written and spoken.
• Proven experience in influencer marketing, creator partnerships or social media marketing, ideally within beauty, lifestyle, fashion or consumer brands.
• Strong understanding of the French influencer landscape and social media trends.
• Experience managing influencer campaigns from strategy through to execution and reporting.
• Commercially minded, with confidence reviewing proposals, negotiating partnerships and managing budgets.
• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
• Excellent organisational skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
• Confident communicator, capable of building relationships with influencers, agencies and internal stakeholders at all levels.
• Creative thinker with a strong understanding of what drives engaging and high-performing social content.
• Self-motivated, proactive and comfortable taking ownership in a fast-growing environment.

Preferred

• Experience in beauty, lifestyle, fashion or consumer brands