Senior Executive - Strategy

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the strategy and storytelling for cross market campaigns, turning data from market, competitive, and brand reports into clear, actionable narratives for 12 European markets.

  • Strategy and Narrative: synthesize data to shape holistic, cross-channel campaign plans.
  • Client Advisory: present channel choices and strategic implications in workshops and executive briefings.
  • Cross-country Alignment: coordinate with 12 markets to harmonize recommendations and drive measurable outcomes.

Job Description

Responsibilities

  • Strategy development: help the strategy team design holistic, data-driven campaign strategies, by providing insights into consumers and previous campaigns.
  • Client consulting: advise the clients on the optimal use of media channels and communicate complex relationships in workshops and presentations.
  • Data analysis: analyse and synthesise a wide range of data sources, from market and competitive data to brand measurement reports, to derive clear strategic recommendations; receive training on key systems to complete tasks with confidence.
  • Help design strategic campaign narratives including channel roles; work closely with 12 local market teams to formulate groundbreaking recommendations.
  • Support the team as a strategic contact to ensure campaigns align with client objectives and drive measurable outcomes.

Requirements

  • Experience using a range of data sources to help develop strategic recommendations; comfortable with Excel or Google Sheets
  • Experience in development of integrated upper-funnel media strategies and cross-channel understanding of the media landscape
  • Excellent storytelling and written communication skills; ability to write clear arguments in written form
  • Client advisory experience at a strategic level; confident demeanour
  • Independent, proactive, flexible, and reliable work style

Preferred

  • Retail experience is a nice to have
  • International/cross-country collaboration experience (across 12 European countries) is beneficial but not required

Benefits

  • competitive medical, group retirement plans, vision, and dental insurance
  • significant paid time off
  • preferential partner discounts
  • employee mental health awareness days
  • hybrid working arrangement
WPP Media logo

WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K

Marketing Team

Marketing Team Size
6,288 (21% of company)
Median Career Experience
10 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
21