Senior Ecommerce Manager

Manchester, UK (Hybrid)

£50K/yr – £65K/yrSenior LevelFull time

Posted 13 days ago

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Job Summary

Own the online revenue growth across DTC, B2B and marketplaces, leading CRO, roadmap delivery and data-driven optimization to improve conversion, AOV and LTV.

  • Lead promotions and ecommerce trading calendar across channels
  • Drive site performance and customer experience through testing and analytics
  • Manage Shopify roadmap, tech stack and platform partners to enable revenue growth

Job Description

Responsibilities

  • Delivering online revenue targets across DTC, B2B and marketplaces
  • Leading the ecommerce trading calendar across promotions, product launches and key trading periods
  • Monitoring daily performance and reacting quickly to opportunities across pricing, merchandising and marketing
  • Driving improvements in conversion rate, average order value, basket size and customer lifetime value
  • Identifying new commercial opportunities using customer, product and performance data
  • Continuously improving the onsite customer experience
  • Identifying and removing friction across the customer journey
  • Developing and delivering a structured CRO and A/B testing programme
  • Using data, testing and customer insight to improve site performance
  • Optimising the journey from first visit through to repeat purchase

Requirements

  • Strong ecommerce experience within a retail, consumer or DTC environment
  • Advanced Shopify experience
  • Proven experience creating and delivering Shopify roadmaps
  • A track record of driving online revenue growth
  • Strong ecommerce trading and merchandising experience
  • Experience leading CRO and A/B testing programmes
  • Strong analytical capability across GA4, Shopify and digital marketing platforms
  • Working knowledge of paid media, CRM and SEO
  • Experience managing agencies, developers and external technology partners
  • The confidence to make fast, commercially informed decisions

Preferred

  • Marketplace management experience
  • Experience scaling ecommerce operations internationally
  • Experience using Klaviyo or a similar CRM platform
  • Experience managing ecommerce integrations and platform migrations
The Growth Foundation logo

The Growth Foundation

The Growth Foundation (TGF) is an award-winning strategic growth partner for ambitious eCommerce and DTC brands - helping founders, operators, and investors scale with clarity, confidence, and expert support.We combine deep commercial insight with a focused offering across five core pillars: Strategy, Talent Acquisition, Tools, Courses, and Community.Founded in 2021 by Richard Chapple and Sarah Jasper-Baker - who helped scale Play.com, Gymshark, and The Hut Group into some of the UK’s most successful eCommerce brands - TGF now brings together a team of expert strategists, recruiters, and product builders who’ve supported growth for 100+ DTC businesses.We work with brands at key inflection points - whether unlocking new revenue, hiring leadership talent, sharpening commercial strategy, or enabling teams through practical learning.Through our trusted network of vetted delivery partners - including agencies and specialists in performance marketing, CRM, brand, creative, trading, and more - we connect clients with the right experts, and remain strategically involved to ensure delivery aligns with the growth plan.Our five core pillars:Strategy – Tailored commercial advice, brand positioning, and growth assessments that bring clarity to your next move.Talent – Industry-leading recruitment for eCom-native talent across growth, performance, leadership, and operations.Tools – Proprietary optimisation tools including Order Rescue, our Shopify Plus app that recovers lost revenue.Courses – On-demand training built from proven frameworks — enabling founders and teams to move fast, without retainers.Community – Founder Foundations, our peer-led event and content series for DTC leaders, operators, and investors who value honest insight over hype.If you’re a DTC brand, operator, or investor looking to scale sustainably and strategically - let’s talk. http://www.thegrowth.foundation/

Founded in 2021
London, England, GBR
18 employees (5 in marketing)

Traffic Signals

Monthly Visitors
3.4K
Traffic Source Mix
Search
44.3%
Direct
30.6%
Referral
8.3%
Social
15%
Paid
1.4%

Headcount Trend

Current headcount: ~17

Marketing Team

Marketing Team Size
3 (17% of company)
Marketing Roles Posted (Last 30 Days)
5

Funding

Last Raise
Series Unknown, 2 years ago

Funding History

  • Jan 2024
    Series Unknown