Responsibilities

• Owning day-to-day performance and development of the Butter & Crust website
• Creating and managing products, variants, collections, pricing, images, metafields and selling plans in Shopify
• Making sure new products are correctly configured across Shopify, Recharge, bundles and subscription frequencies
• Improving product pages, landing pages, navigation, FAQs and the overall customer journey
• Building and editing pages using tools such as Replo or Shopify theme sections
• Testing and managing offers, discount codes, free gifts, delivery thresholds and promotional mechanics
• Working with operations to ensure product availability and online merchandising reflect what we can fulfil
• QAing the complete journey across mobile and desktop, from the landing page through bundle building, cart and checkout
• Planning and managing the Klaviyo campaign calendar
• Writing and building both plain-text and designed emails

Requirements

• Strong experience working in ecommerce, ideally with a subscription, DTC, food, delivery or consumer brand
• Confident working across Shopify, Klaviyo and subscription platforms such as Recharge
• Experience managing and improving ecommerce websites
• Comfortable creating and editing products, variants, metafields, collections and selling plans
• Experience building and analysing email campaigns and automated lifecycle flows
• A good understanding of Meta ads, acquisition economics and paid creative
• Experience planning and running CRO tests
• Comfortable reading ecommerce data and turning it into clear actions
• Able to write natural, persuasive customer-facing copy
• Technically confident and willing to solve problems directly

Benefits

• 🏡 Workplace: Our office is a 10-minute walk from Battersea Power Station, with flexibility for hybrid working. Likely around 2/3 days in the office
• 🕒 Working arrangement: Full-time
• 🤖 Tools: Access to the software, AI plans and development tools needed to do the job properly
• 🥐 Perk: A free weekly Butter & Crust subscription