Senior Digital Marketing Manager at BMG | London, UK

BMG

Senior Digital Marketing Manager

London, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end marketing for frontline artists, shaping campaigns across paid, organic, and platform channels to drive purchase, streaming, and discovery while partnering with management and global teams to adapt to platform changes.

Campaign ownership: define goals, budgets, and performance benchmarks for each artist/release across platforms.
Audience & content: segment fans from discovery to superfans and brief assets across in-house, partner, or AI-driven production.
Cross-functional alignment: coordinate with repertoire owners, artist management, and global teams to align priorities and timelines.

Job Description

Responsibilities

Plan, build and manage campaigns for frontline artists across paid, organic and platform channels, with objectives tied to purchase, streaming and discovery outcomes.
Structure campaigns around defined goals - saves, algorithmic amplification, cultural moments, or fan conversion - and manage budgets against performance benchmarks.
Brief and manage creative assets, whether produced in-house, by external partners, or using AI-assisted production tools.
Use platform analytics, streaming data and research tools to identify opportunities for artists & releases - tracks gaining momentum, audiences to reach, moments to act on.
Contribute to audience segmentation work across fan states (discovery through to superfans) and report on performance with a focus on insight, not just numbers.
Manage artist presence across digital platforms and build relationships with partners, platform reps and third-party marketing partners.
Stay across platform changes, new ad products and emerging channels relevant to catalogue discovery (including AI music platforms, search, recommendation).
Work with repertoire owners/project managers (ACOs) and artist management to align activity with commercial priorities and artist approval processes.
Adopt evolving campaign processes, templates and naming conventions. Use AI and automation tools as they’re introduced - you won’t build them, but you’ll need to use them well.
Handle day-to-day digital operations including smart linking, channel uploads and content management to a high standard.

BMG

4.1 Glassdoor

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences. With 18 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters including The Rolling Stones, Tina Turner, George Harrison, Blondie, and more. BMG is wholly owned and privately held by the international media, services and education company Bertelsmann, whose other content businesses include the entertainment company RTL Group and the trade book publisher Penguin Random House.

Founded in 2008

Berlin, Berlin, DEU

1.4K employees (491 in marketing)

www.bmg.com

70% recommend to a friend

63% CEO approval