Senior Digital Marketing Executive

London, UK (On-site)

£40K/yr – £50K/yrSenior Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own external agency governance and paid media scale across fashion-focused channels, owning affiliate growth and international performance with data-driven optimization.

Agency & Channel Leadership: manage paid search, social, shopping, SEO, and affiliate partners to best-practice standards.
Affiliate Programme Ownership: recruit partners, shape commissions, and drive promotional activity.
Commercial Performance: budget control, ROI forecasting, and KPI delivery across multiple markets.

Job Description

Responsibilities

Lead and manage external agency partners across Paid Search, Paid Social, Google Shopping, SEO, and affiliate marketing, ensuring campaigns are optimised to best-practice standards.
Own and develop the affiliate marketing programme, including partner recruitment, relationship management, commission structures and promotional activity.
Drive commercial performance through effective budget management, ROI optimisation, forecasting, reporting and KPI delivery across multiple international markets.
Analyse performance and customer behaviour, providing actionable insights, competitor analysis, reporting and recommendations to continuously improve campaign effectiveness and customer acquisition.

Requirements

Minimum 4 years' experience in a paid digital marketing role, either agency-side or within a branded fashion, lifestyle or retail business.
Strong working knowledge of Google Ads, Meta Ads, Google Shopping, Bing Ads, affiliate marketing programmes and performance marketing principles.
Excellent analytical, reporting and commercial skills, with strong proficiency in Microsoft Excel.
Google Ads and/or Meta Certifications are advantageous, with a willingness to continue developing professional knowledge and expertise.

Benefits

☀️ Holiday purchase scheme.
🏥 Medical CashPlan.
🦅 1 week a year to work anywhere in the world… it can be Fiji or your sofa.
🍺 "Thirsty Thursdays" – the bar opens at 5pm every Thursday for a drink or an alternative soft drink of choice.
💻 Flexible working, so you can fit in your spin class… or hit snooze on your alarm, we don\'t judge!
💍 1 week extra off work if you get married! (Not deducted from your annual leave)
💰 Employer pension contributions.
👕 Generous staff discount… Great sample sales throughout the year so you can stock up on Christmas presents!
🎁 Welcome to the Family Lyle & Scott item!
📚 Training and learning development.
🚝 Season Ticket Loan.
✈️ Holiday loyalty scheme: the longer you\'re with us, the more we will increase your allowance.
🚲 Cycle2Work Scheme.
🐶 Dog-friendly office.

Lyle & Scott

3.8 Glassdoor

Lyle & Scott is a privately owned British Menswear Brand, with a rich 150 year history crafting high-quality knitwear. We pride ourselves in our authentic approach to design, our rich heritage and expertise, and our continued commitment to quality and innovation. Our business comprises a strong wholesale portfolio of key accounts throughout the World, licensing within Japan, while also selling directly to our customers through our retail stores and Ecommerce website.We are devoted to designing collections that enhance our customers lifestyle around the clock, comprising menswear, fitness, golf and kids-wear collections We continually strive to improve and upscale our collections each season, and thus we are obsessed with the details that go into our products and make our collections versatile

London, England, GBR

170 employees (27 in marketing)

www.lyleandscott.com

78% recommend to a friend