Responsibilities

• Own creative strategy across a portfolio of key client accounts, acting as the senior strategic lead and trusted advisor.
• Define and lead creative testing frameworks, experimentation roadmaps, and strategic priorities aligned to client growth objectives.
• Conduct quarterly strategic planning sessions and creative reviews with clients and internal stakeholders.
• Translate performance data, customer insights, and market intelligence into actionable creative strategies.
• Identify opportunities to unlock growth through new creative angles, messaging strategies, offers, and positioning.
• Lead the development of performance-driven creative strategies across Meta, TikTok, and emerging platforms.
• Analyse creative performance data and transform insights into clear recommendations, testing plans, and optimisation opportunities.
• Oversee the ideation, scripting, briefing, and development of UGC, creator content, high-production campaigns, motion, and design assets.
• Develop scalable creative frameworks that improve efficiency while maintaining creative quality and performance.
• Ensure all creative output is strategically aligned, performance-led, and reflective of client objectives.
• Mentor and develop Creative Strategists, providing coaching, strategic guidance, and structured feedback.
• Lead editors, designers, creators, and production partners by providing clear creative direction and performance context.
• Review and elevate creative briefs before production to ensure strategic rigour and consistency.
• Raise the quality bar across all creative strategy output and champion best practices throughout the team.
• Contribute to hiring, onboarding, and developing future creative talent where required.
• Build trusted relationships with founders, senior stakeholders, and client leadership teams.
• Present strategic recommendations, creative insights, and performance analysis with confidence and authority.
• Partner closely with account leads to improve client retention, growth, and overall account performance.
• Proactively identify commercial opportunities that create additional value for clients and support agency growth.
• Maintain proactive communication, surfacing opportunities and risks early while guiding clients towards the highest-impact actions.