Responsibilities

• Leading the creative marketing strategy across all event brands and campaigns
• Owning the development of campaign concepts, messaging, and creative direction from idea through to execution
• Producing and overseeing viral, performance-driven content across TikTok, Instagram, and other key platforms
• Developing creative built specifically to capture attention, drive engagement, and convert into ticket sales
• Working closely with the Paid Media Manager to ensure all creative is optimised for performance across paid channels
• Managing and developing a junior creative team member, ensuring consistent, high-quality output
• Briefing and collaborating with videographers, photographers, designers, and content creators to produce campaign assets
• Planning and executing campaign launches for event tours, brand rollouts, and new concepts
• Leading creative sessions to generate new campaign ideas, themes, and event concepts
• Analysing performance data and translating insights into improved creative output

Requirements

• 3–5+ years’ experience in a creative or strategic marketing role within live events, music, or entertainment (essential)
• Proven ability to create or lead the production of viral, high-performing marketing content
• Strong understanding of what makes content perform on TikTok, Instagram, and short-form platforms
• Clear understanding of how creative drives performance across paid social
• Experience managing or mentoring junior creatives
• Strong understanding of content production workflows (video, imagery, copy)
• Commercial mindset with a clear understanding of event marketing and ticket sales
• Confident leading creative direction and working cross-functionally with paid media and wider teams
• Highly organised, proactive, and comfortable working in a fast-paced environment
• Hands-on experience with Meta Ads Manager (beneficial but not core)

Preferred

• Hands-on experience with Meta Ads Manager (beneficial but not core)