Responsibilities

• Leading the planning and execution of all content shoots.
• Reviewing and approving shoot plans, shot lists and content calendars.
• Contributing creative ideas that strengthen campaigns and content.
• Directing photographers, videographers, models and the wider team on shoot days.
• Overseeing the day-to-day content team, ensuring projects stay organised, deadlines are met and standards remain high.
• Reviewing and approving content across social media, paid advertising, email and the website.
• Overseeing our UGC programme, including creator selection, outreach direction, content reviews and quality control.
• Refining video edits where required to achieve a premium finish.
• Implementing AI tools and improving workflows to increase efficiency across the content department.
• Keeping campaigns organised, on schedule and moving forward.

Requirements

• 5+ years' experience creating content for a premium beauty, fashion, hair or luxury brand.
• Proven experience planning and directing professional content shoots.
• An exceptional eye for premium content, styling, composition and visual storytelling.
• Highly organised with the ability to manage multiple projects simultaneously.
• Strong experience using Final Cut Pro, CapCut and Canva.
• Experience refining video edits to a premium standard.
• Strong copywriting skills across Instagram, TikTok, email marketing, website content and blogs.
• Experience managing UGC creators from outreach through to final approval.
• Confident using AI tools to improve planning, creativity and workflow efficiency.
• A natural leader who enjoys taking ownership, giving feedback and raising the standard of those around them.

Preferred

• Experience within the hair industry would be an advantage.