Senior Consultant - Lifecycle & Customer Growth

London, UK (Hybrid)

£60K/yr – £75K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own CRM strategy and lifecycle planning for client portfolios, turning data and journeys into engagement and retention outcomes.

Develop end-to-end customer journeys across email, push, SMS, in-app messaging, onsite and in-app touchpoints.
Lead workshops with senior client stakeholders and deliver projects from discovery through delivery.
Advise on marketing technology, data activation, and platform selections and migrations.

Job Description

Responsibilities

Work with a portfolio of clients, acting as strategic advisor and delivery lead across customer marketing and CRM projects.
Developing customer contact strategies that improve engagement, retention and commercial performance
Design end-to-end customer journeys across email, push, SMS, in-app messaging, onsite and in-app touchpoints
Help clients define their retention and lifecycle management roadmap, identifying opportunities to improve customer experience, automation and operational efficiency
Advise on marketing technology, including CRM platforms, ESPs, CDPs, CRO tools and customer data architecture
Work with clients to understand what customer data they need, where it should live and how it should be activated
Support CRM platform selections, migrations and implementation projects
Analyse customer behaviour, campaign performance and lifecycle metrics to identify opportunities for growth
Lead workshops with senior client stakeholders
Manage projects from discovery through to delivery
Support junior colleagues and helping develop our CRM capability

Requirements

5-10 years’ experience
CRM strategy and customer lifecycle planning
Marketing technology (Braze, Salesforce Marketing Cloud, Adobe Campaign, Bloomreach, HubSpot, Klaviyo or similar)
Customer Data Platforms and data activation
Customer journey design
Customer segmentation and personalisation
Retention, engagement and customer lifetime value
Marketing analytics and performance measurement
Client consulting and stakeholder management
Managing multiple projects simultaneously

Preferred

Experience with Braze, Salesforce Marketing Cloud, Adobe Campaign, Bloomreach, HubSpot, Klaviyo or similar
Experience leading workshops with senior client stakeholders

Benefits

Great Place to Work™ certified
Covent Garden office with private bar and excellent social culture
Flexible hybrid working and work-from-abroad policy
Subsidised gym membership
Regular team events and lunches
Twice-yearly performance bonus
Competitive salary and strong progression opportunities

In Digital

The first of a new breed of digital agency designed to operate as a seamless extension of your team, in-house. Aligning our expertise to everything that makes your business unique unlocks new ideas, makes collaboration easier and drives better performance.If digital agencies were invented today, they would do it our way.Tired of hearing the same old complaints from clients and agencies alike, we set-out to build an agency with a new model that fixes the inherent issues of agency teams operating in silos, time-sharing too many projects, poor communication with clients, lack of ownership and progression. We believe clients deserve better.Inside impact: the In Digital solutionWorking in-house is the silver-bullet. Small teams of very talented individuals working closely with their client. That’s our model. When we work in house, a few brilliant things happen...1. Our agency team naturally cares about your business and KPIs as much as you do2. Communication becomes as easy as turning to the person sitting next to you3. Collaboration happens without any bottlenecks and, besides being efficient, this leads to a deeper understanding of your business and your customer4. We become deeply invested in understanding your data and technology, so our marketing can be truly data-drivenWhat’s more, it can be the perfect stepping-stone to fully in-housing all your digital marketing activity, tech and data. And we’re cool with that – it’s how we like to help.To find out how we can help your business, get in touch with us today via our website for more information, or email us contact@indigital.marketing

Founded in 2019

London, England, GBR

52 employees (16 in marketing)

indigital.marketing