Senior Brand Manager Kipling - 12 month FTC

St Albans, Harrow, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and optimize a brand’s growth engine by driving P&L performance, cross‑functional delivery, and strategic launches that influence retailer buy‑in and in‑store execution.

  • Strategic ownership: shape annual plans and contribute to the 3‑year brand strategy with data‑driven opportunities.
  • Innovation and launches: lead flavour/variant extensions from concept through to retailer sell‑in and activation.
  • Cross‑functional leadership: orchestrate Stage & Gate, partner with Sales, Finance, Operations, Packaging and R&D to ensure high‑quality campaigns and initiatives.

Job Description

Responsibilities

  • Full P&L responsibility for your areas of ownership, including monthly performance reporting and identifying key drivers of growth
  • Monitoring market and competitor performance to identify risks, opportunities and actionable insights
  • Shaping annual brand plans and contributing to longer‑term (3‑year) brand strategy
  • Defining and leading the innovation strategy across your portfolio
  • Owning EPD (flavour and variant extension) innovation projects from initial concept through to launch
  • Managing the Stage & Gate process, including P&L ownership and internal stakeholder alignment
  • Developing launch plans and compelling retailer sell‑in stories in partnership with Sales
  • Helping define events and activation strategy for a major year ahead
  • Working cross‑functionally to deliver high‑quality execution across campaigns and initiatives
  • Partnering closely with Sales, Category, Finance, Operations, Packaging and R&D

Requirements

  • Proven experience already operating at Senior Brand Manager level within a leading FMCG organisation
  • Strong end‑to‑end (360°) brand management experience, with a track record of delivering results in a local marketHighly commercial and analytical, comfortable building and presenting clear, data‑driven business cases
  • A strategic marketer with an instinctive understanding of consumers and a passion for insight‑led decision making
  • A proactive, agile self‑starter with a strong sense of ownership and accountability
  • A collaborative leader who brings out the best in others and thrives in cross‑functional teams

Benefits

  • Competitive salary
  • Car Allowance
  • Bonus
  • Up to 7.5% pension
  • Life assurance
  • Wide range of online and in‑house training
  • Access to an employee discount scheme, with access to hundreds of nationwide retailers
Premier Foods logo

Premier Foods

As one of the UK's largest food producers, we’re passionate about food and believe each and every day we have the opportunity to enrich life for everyone. Premier Foods employs over 4,000 people operating from 13 sites across the country, supplying a range of retail, wholesale, foodservice and other customers with our iconic brands which feature in millions of homes every day.Through some of the nation’s best-loved brands, including Ambrosia, Batchelors, Bisto, Loyd Grossman, Mr. Kipling, Oxo, FUEL10K, The Spice Tailor, Merchant Gourmet and Sharwood’s, we’re creating great tasting products that contribute to healthy and balanced diets, while committing to nurturing our people and our local communities, and going further in the pursuit of a healthier planet, in line with our Purpose of ‘Enriching Life Through Food’.

Founded in 1975
St Albans, England, GBR
3.9K employees (225 in marketing)

Traffic Signals

Monthly Visitors
23.5K
Traffic Source Mix
Search
45.4%
Direct
31.2%
Referral
17.6%
Social
4.3%
Paid
1.2%

Headcount Trend

Current headcount: ~3.9K

Marketing Team

Marketing Team Size
225 (6% of company)

Funding

Last Raise
Post IPO Equity, 10 years ago

Funding History

  • Mar 2016
    Post IPO Equity

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