Responsibilities

• Own and execute the annual consumer brand strategy across every touchpoint, digital first
• Plan and produce brand content yourself, including photography and video direction, not just brief it out
• Lead consumer PR, partnership amplification and digital marketing, feeding brand ideas into SEO and paid
• Evolve the brand frameworks (messaging hierarchy, visual and content guidelines) so execution stays consistent and sharp
• Write editorial and content copy that sounds like JING and recruits new customers
• Brief and manage agency partners where needed, keeping creative direction in-house
• Use performance data to work out what's landing and evolve the plan
• Work closely with the Head of Trade Marketing so the brand shows up joined-up everywhere

Requirements

• A challenger or disruptor brand background. You're used to producing high-quality creative work with a small team and limited budget
• Premium drinks, spirits or food experience is likely a better fit than big FMCG
• Proven ability to take a strong positioning and make it stand out, with awareness and sales growth to show for it
• Genuine content production skills: photography and video direction, editorial copywriting, organic social
• Editorial judgement. You know when something sounds like the brand and when it doesn't
• Strong analytical skills, comfortable with budgets, marketing analytics and reporting
• Organised enough to deliver a high volume of high-quality work
• A real passion for quality, sustainable food and drink

Benefits

• Company-wide annual bonus scheme
• 26 days holiday (25 plus your birthday) on top of bank holidays
• Private healthcare and health cash plan, with flexible options
• Pension with generous employer contribution and salary exchange
• Learning and development budget
• 2 paid volunteering days a year
• Extra holiday at 3, 5 and 10-year milestones
• Employee and friends-and-family discount, plus rewards hub
• EAP, Cycle to Work, and unlimited (exceptional) tea