Responsibilities

• Lead the B2B regional marketing strategy for institutional audiences across the UK, Europe and ANZ, with clear ownership of adoption, engagement, and pipeline metrics.
• Partner closely with the Institutional Engagement team to align marketing efforts with institutional outreach and conversion goals.
• Design and execute a comprehensive events strategy including university roadshows, partner events, webinars, and industry conferences.
• Develop repeatable playbooks that can scale across markets while maintaining high quality execution.
• Partner cross-functionally to deliver cohesive, high-quality messaging across all touchpoints
• Define success metrics for campaigns, evaluate performance, and inform future strategy

Requirements

• 7 to 10+ years of marketing experience, with strong exposure to B2B or institutional marketing
• Proven experience designing and executing events or field marketing programs that drive engagement and conversion
• Strong understanding of the UK and or ANZ education landscape, especially universities and study abroad pathways
• Experience partnering closely with sales or business development teams to drive pipeline and adoption
• Ability to build structure and processes in ambiguous environments
• Strong communication and stakeholder management skills across internal and external audiences
• Analytical mindset with the ability to connect marketing efforts to measurable outcomes
• Comfort operating in fast-paced, cross-functional, global teams

Preferred

• Experience with marketing automation for lead generation
• Experience leading marketing in two-sided markets
• Working proficiency in more than one language
• A passion for education, culture, and language
• Familiarity with the study abroad ecosystem and English proficiency testing landscape

Benefits

• Take a peek at how we care for our employees' holistic well-being with our benefits here .