Responsibilities

• Audience acquisition for key brand activations
• Lead audience acquisition strategy and execution for major activations including Pioneer, Fin Labs, industry events and product launches.
• Translate event strategy into clear audience plans, campaign journeys, segmentation logic, and channel tactics.
• Build and run multichannel journeys plans across email, paid, web, in-product, community and sales-assisted touchpoints to build and engage audiences.
• Follow-through and pipeline conversion
• Build personalized follow-up programs that extend event and campaign engagement into measurable new business impact.
• Identify post-engagement opportunities and operationalize journeys that move prospects and customers to the next best action.
• Partner with Sales, Demand Generation and GTM Analytics to surface high-value marketing signals, route priority audiences, and improve event-to-pipeline conversion.
• Audience operations and campaign infrastructure
• Own the operational backbone behind campaign delivery, including audience management, segmentation, journeys, and exclusions across systems like Marketo, Intercom, and Luma.

Requirements

• 5+ years of strong lifecycle, campaign, demand generation, audience or digital community marketing experience, ideally spanning email, in-product, paid, and event-related journeys.
• Excellent communicator, across written, verbal and presented formats.
• Excellent operator with high attention to detail, strong documentation habits, and the ability to manage many moving parts without losing quality.
• Strategic thinker who can turn ambiguous business goals into clear campaign plans and scalable systems.
• Strong cross-functional partner who effectively influences both technical and non-technical stakeholders.
• Data-driven and experimentation-minded, with a bias toward testing, iteration, and measurable business impact.

Benefits

• We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!
• Competitive salary and equity in a fast-growing start-up
• We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
• Regular compensation reviews - we reward great work!
• Pension scheme & match up to 4%
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
• Flexible paid time off policy
• Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
• If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too
• MacBooks are our standard, but we also offer Windows for certain roles when needed