Responsibilities

• Act as a senior client lead across multiple F1 client accounts, with primary ownership of a flagship global automotive client
• Build trusted, strategic relationships with senior stakeholders—understanding their business priorities, partnership objectives and guest expectations
• Work closely with our Head of Motorsport to provide proactive counsel on experience design, F1 best practice and partnership value, constructively challenging thinking when needed
• Serve as the escalation point for all guest programme and hospitality r-elated matters across the F1 season
• Lead the vision, quality standards and creative ambition for all F1 guest & hospitality programmes across VML Live
• Set the benchmark for premium guest experiences - across logistics, VIP services, programme design, cultural relevance, onsite execution and post event- measurement
• Ensure all programmes reflect best in- class delivery, seamless operations and brand-defining moments for guests
• Have a clear understanding of hospitality opcons at each F1 race and be able to support with strategic recommendacons based on client needs.
• Continuously evolve our F1 hospitality product through innovation, technology, data and insight, working collaboratively with VML experts in our data, experience design and consulting teams
• For your primary automotive client account, lead a team of 4, planning and delivering best in class premium experiences for our client at most F1 GPs in 2026. Travel and on-site presence is a key requirement of this role, and we operate a rota system to ensure all programmes and activations are staffed appropriately to ensure flawless delivery for our client.

Requirements

• Significant experience in premium sports hospitality, experiential delivery or partnership activation—ideally within Formula 1 or global motorsport
• Demonstrated ability to lead multimarket, high-value hospitality programmes with an exceptional eye for detail and guest experience
• Strong understanding of the F1 ecosystem, paddock operations, hospitality environments, rightsholder structures and key supplier contacts
• Proven success in senior client facing roles, with the gravitas to influence C-suite stakeholders
• A natural relationship builder capable of navigating complex stakeholder environments
• Skilled in managing and motivating cross functional- teams, both directly and in a matrix environment
• Commercially astute, with experience managing large budgets and identifying efficiencies and growth opportunities
• Calm under pressure, solutions -oriented and highly resilient in fastmoving, high- stakes- environments
• International mindset with experience delivering programmes across global markets
• Willingness to travel internationally throughout the F1 season, including race weekends

Nice to have

Benefits

• VML is committed to building a diverse, equitable and inclusive workplace where everyone feels seen, valued and supported.
• We believe in the power of connection. Between brands, people and the moments that make them feel alive.