UNDERWRITEME TECHNOLOGY SOLUTIONS LIMITED SINGAPORE BRANCH

Revenue Marketing Lead

London, UK (Unknown)

Salary Not AvailableSenior Level5+ years expContract

Posted 6 weeks ago

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Job Summary

Own end-to-end demand generation for a global decision platform, unifying inbound/outbound, multi-channel campaigns, and regional execution to drive MQLs to SQLs and revenue, with market-specific messaging and a scalable playbook.

  • Demand Generation: own inbound/outbound programs, nurture, MQL-to-SQL velocity, and CRM/HubSpot alignment.
  • Campaign Execution & Regional Leadership: implement integrated campaigns across digital, ABM, events, partnerships, and content, leading regional marketers to scale global strategy.
  • Measurement & Messaging: build regional dashboards, ensure GTM messaging, and provide market insights to refine product marketing.

Job Description

  • Demand Generation — Inbound & Outbound: Own the full demand generation lifecycle for the Decision Platform, spanning inbound (content, organic) and outbound (LinkedIn, ABM) channels
  • Design and execute high-intent multi-channel campaigns to secure discovery calls with C-level decision-makers at global insurance carriers across all key territories
  • Build and optimise the inbound engine in collaboration with the Marketing Lead and product marketing team, increasing MQL-to-SQL velocity
  • Own lead nurturing programmes that move prospects through the funnel from awareness to SQL, working within the CRM/HubSpot framework
  • Ensure all demand generation activity reflects the brand positioning, messaging, and GTM strategy set by the Marketing Lead
  • Campaign Execution & Regional Team Management: Execute the integrated campaign plan defined in partnership with the Marketing Lead, covering digital, ABM, events, partnerships, and content
  • Manage and mentor Regional Marketing Executives, empowering local execution while maintaining alignment to global campaign strategy and revenue goals
  • Build 'The UnderwriteMe Way' — consistent marketing playbooks for campaign execution and lead management that scale across all global markets
  • Provide regular market-specific insights back to the Marketing Lead to inform strategy refinement for North American, European, and Asian audiences
  • Cross-functional Alignment: Collaborate with the product marketing team and sales to build outbound sequences that translate product features and marketing content into compelling commercial hooks
  • 5 years in a B2B SaaS Demand Generation, Customer Marketing, or Revenue Marketing role (InsurTech/FinTech preferred)
  • Proven track record across both inbound and outbound demand generation — not solely paid or outbound campaign execution
  • HubSpot proficiency: deep experience implementing workflows, reporting, and database management
  • Ability to work within a strategy set by others while owning execution with autonomy and commercial accountability
  • Experience leading and developing remote or in-region marketing professionals
  • Strong commercial mindset with the ability to report on pipeline and revenue metrics to C-suite leadership
  • Willingness and ability to work across multiple timezones to support a global operation
  • Leave
  • 25 days of annual leave with option to buy/sell more days
  • Adoption and fertility leave
  • Generous enhanced parental leave
  • Healthcare
  • Comprehensive private insurance coverage for employee and dependents
  • Group Life Insurance coverage of 9x basic annual salary and Group Income Protection up to 75% of basic annual salary
  • Optical benefits
  • Savings & Retirement
  • 15% combined employee/employer contributions
  • Wellness