Regional Marketing Specialist (French or German Speaking)

London, UK (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own regional demand-gen and ABM engine across Europe, orchestrating multi-channel campaigns with sales alignment to drive pipeline in EMEA.

  • Multi-channel Campaigns: Plan and execute email, paid social, search, webinars, events, and nurture workflows.
  • Regional ICPs & Language: Build targeted campaigns for English, German, and French segments across UK&I, DACH, and France.
  • Sales Alignment & Measurement: Co-own pipeline metrics with sales, optimizing campaigns for MQLs, SQLs, CPL, and contributed pipeline.

Job Description

Own regional demand-gen and ABM engine across Europe, orchestrating multi-channel campaigns with sales alignment to drive pipeline in EMEA.

  • Multi-channel Campaigns: Plan and execute email, paid social, search, webinars, events, and nurture workflows.
  • Regional ICPs & Language: Build targeted campaigns for English, German, and French segments across UK&I, DACH, and France.
  • Sales Alignment & Measurement: Co-own pipeline metrics with sales, optimizing campaigns for MQLs, SQLs, CPL, and contributed pipeline.
Poka Inc. logo

Poka Inc.

4.4 Glassdoor

Poka transforms manufacturing operations by empowering workers with real-time access to knowledge, digital tools, and expert support. Our AI-driven platform integrates training, communication, and troubleshooting to foster continuous improvement and operational excellence.Our mission is to bridge the skills gap, reduce downtime, and drive safety, performance, and quality to new heights. Poka’s powerful analytics engine makes it easy to identify issues in production, leading to quick and focussed resolutions.In 2023, Poka was acquired by IFS, an enterprise software leader in Enterprise Asset Management, Field Service Management, and ERP. Together, we help manufacturing companies optimize their people, assets, and processes.Join us in shaping the future of work in manufacturing.

Founded in 2014
Québec, Quebec, CAN
203 employees (21 in marketing)
84% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
39.6K
Monthly Google Ads Budget
$19.8K
Traffic Source Mix
Search
32.1%
Direct
55.2%
Referral
7.7%
Social
3%
Paid
1.6%

Headcount Trend

Current headcount: ~206

Marketing Team

Marketing Team Size
14 (7% of company)

Funding

Total Funding
$42.4M
Last Raise
$24.8M
Series B, 5 years ago

Funding History

  • Jun 2021
    Series B • $24.8M
  • Jun 2020
    Series Unknown • $4.7M
  • Mar 2018
    Series A • $7.7M