Responsibilities

• Plan and execute integrated regional marketing programs that support pipeline growth, customer engagement, retention, and revenue across the UKI region.
• Translate global marketing strategy into locally relevant campaigns, events, partner initiatives, and customer programs that resonate with UKI audiences.
• Partner closely with Enterprise Sales to align marketing priorities with regional business objectives while maintaining focus on agreed marketing strategy.
• Build strong relationships across Field Marketing, Demand Generation, Digital Marketing, Customer Success, Partner Marketing, and Sales to deliver coordinated go-to-market initiatives.
• Plan and deliver Alteryx's presence at major industry conferences, flagship customer events, executive roundtables, and smaller in-person experiences, creating engaging opportunities that strengthen customer relationships, generate pipeline, and elevate the Alteryx brand.
• Execute campaigns across multiple channels including events, executive programs, digital, email, paid media, webinars, partners, customer advocacy, and field marketing.
• Develop compelling campaign messaging, sales enablement content, and customer-facing assets that support strategic sales conversations.
• Measure, analyse, and optimise campaign performance using data-driven insights to improve ROI and marketing effectiveness.
• Support strategic account marketing initiatives and collaborate with sales teams to maximise engagement within target accounts.
• Manage relationships with agencies, technology partners, vendors, and strategic partners to deliver successful marketing initiatives.