Responsibilities

• Deploy email campaigns, nurture sequences, and automated workflows in the marketing automation platform
• Build and launch paid digital campaigns across LinkedIn, Google Ads, and relevant regional channels
• Set up landing pages, forms, and conversion tracking in line with global templates
• Manage campaign assets, creative trafficking, and localisation of global content for regional audiences
• Ensure all campaigns are correctly tagged with UTM parameters and tracked in CRM
• Own day-to-day operation of the marketing automation platform for the region
• Maintain CRM data hygiene, lead routing, and lifecycle stage management
• Build and maintain dashboards to track campaign performance, MQL volumes, and pipeline contribution
• Identify and flag technical issues quickly; escalate blockers without delay
• Report weekly on campaign performance against agreed KPIs (MQLs, CPL, conversion rates, pipeline)

Requirements

• Marketing Automation: Hands-on experience with a major MAP - HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud - building campaigns, not just reading reports
• Paid Digital: Active campaign management across LinkedIn Campaign Manager and Google Ads - experience setting up targeting, managing budgets, and trafficking creative
• Tracking & Analytics: UTM tracking, URL management, and attribution understanding - dashboard building in GA4, Salesforce, HubSpot, or Looker/Tableau - proficiency in Excel and Google Sheets for campaign tracking and reporting
• Web & Content: CMS editing experience - WordPress, Webflow, Contentful, or similar for landing page updates - ability to localise and adapt global content briefs, not create strategy from scratch
• AI & Automation Proficiency (Essential) - Daily active user of AI tools (Claude, ChatGPT, Jasper, Perplexity) for content adaptation, copy, and research
• - Comfortable building workflow automations using Zapier, Make (Integromat), or similar
• - Prompt engineering literacy - able to get fast, accurate, production-ready outputs from AI tools
• - Forward-thinking approach to AI adoption; continuously exploring new tools to increase execution speed
• Regional Platform Knowledge - LinkedIn Campaign Manager with EMEA geo-targeting experience
• - Familiarity with regional ad platforms (e.g. Xing for DACH markets, or similar) is a bonus

Preferred

• Experience running campaigns across multiple EMEA sub-markets (e.g. UKI, DACH, Nordics, Benelux, Southern Europe, Middle East)
• Familiarity with regional nuances in digital advertising platforms and media consumption habits across key EMEA markets
• Experience localising content across English-language and translated markets (e.g. French, German, Arabic)
• Working knowledge of GDPR and broader data privacy regulations across EMEA jurisdictions
• Comfort operating across diverse cultural contexts within a single region

Benefits

• A high-impact, high-visibility role within a growing global marketing function
• Clear direction, agreed plans, and the autonomy to execute without bureaucracy
• Access to best-in-class marketing technology stack and AI tools
• A collaborative global team with strong async culture