Product Marketing Manager

Belfast, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 9 days ago

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Job Summary

Own and drive product marketing messaging, GTM planning, sales enablement, and campaign performance across cross‑functional teams to support launches and ongoing positioning.

  • Lead messaging and value propositions aligned with product strategy
  • Oversee cross‑functional GTM campaign execution and performance analysis

Job Description

Responsibilities

  • Product Marketing & Messaging
  • Support the development and refinement of product messaging and value propositions in partnership with the Head of Marketing
  • Translate product features into clear customer benefits and compelling marketing narratives
  • Support the creation and maintenance of product positioning, key messages, and buyer persona documentation
  • Ensure consistency of messaging across campaigns, channels, and customer touchpoints
  • Go-To-Market Campaign Support
  • Support the planning and execution of GTM activity for new product features and launches
  • Coordinate campaign delivery across Product, Sales, Digital, Content, and Brand teams
  • Contribute to integrated campaigns across digital, email, content, PR, events, and partner channels
  • Support product launch communications including announcements, landing pages, and customer messaging

Requirements

  • Degree in Marketing, Communications, Business, or a related field (or equivalent experience)
  • Strong experience in product marketing, campaign marketing, or a similar role
  • Experience supporting GTM campaigns and/or product launches
  • Comfortable working cross-functional with teams such as Product, Sales, and Digital
  • Strong written communication and copywriting skills
  • Analytical mindset with experience tracking campaign performance and reporting on KPIs
  • Confident managing multiple priorities in a fast-paced environment
  • Proactive, organised, and able to work independently while collaborating closely with senior stakeholders

Preferred

  • Experience in a tech or SaaS business environment
  • Fluency in additional languages (Italian, Spanish, German) is a plus, but not essential

Benefits

  • Vitality healthcare
  • Standard pension and holidays
  • Death in Service
  • Wellbeing hub
  • Professional development opportunities
  • A collaborative and supportive culture and working environment
  • Competitive salary
  • Retirement plan and/or pension
  • Free parking
  • Hybrid Working
TeamFeePay logo

TeamFeePay

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
666