Responsibilities

• Regional Waves Leadership, Support & Adoption
• You will become the definitive Waves expert for your region, knowing the platform deeply enough to support users, explain its value to senior clients, train teams, identify product gaps, and confidently represent the user perspective.
• You will:
• Act as the first point of contact for all things Waves across Client Services, Brand Partnerships, and other relevant teams in your region.
• Own first-line responses to Waves support questions, triaging product issues, bugs, user questions, and feature requests with Product and Engineering where needed.
• Run internal onboarding, training, demos, and enablement for new starters, existing teams, and major new features.
• Lead regional launches of new Waves capabilities, translating functionality into clear user value and practical use cases.
• Support beta testing and user acceptance testing, recruit the right users, gather structured feedback, and identify adoption blockers.
• Turn recurring support themes and user feedback into better training, workflows, and product recommendations.
• Work closely with the Regional PMM in EMEA to share learnings and create a consistent global approach.

Requirements

• 7+ years of relevant experience across product marketing, product solutions, SaaS, marketing technology, advertising technology, or a related field.
• Strong product marketing expertise, including GTM, product launches, positioning, user research, adoption, competitive intelligence, and commercialisation.
• A highly relevant background, ideally from TikTok, Meta, another major technology platform, creator marketing technology, influencer SaaS, or adjacent marketing technology.
• Strong understanding of the creator marketing workflow and the challenges involved in running creator programmes at scale.
• Product fluency, with experience working closely with Product Managers and Engineers and translating between users, commercial teams, specialist teams, and technical teams.
• Excellent user research and commercial judgement, with the ability to identify genuine needs, test willingness to pay, assess market opportunities, and build credible recommendations.
• Strong client-facing and GTM capability, including experience launching technology to new users, onboarding customers, running demos and training, and creating compelling commercial materials.
• High autonomy and ownership, with the confidence to establish best practice, challenge senior stakeholders, create structure in ambiguity, and take genuine ownership from day one.

Preferred

• PMM experience at TikTok, Meta, another major technology platform, or a leading advertising or marketing technology business.
• Experience with creative products, creator products, advertising products, or creator marketing technology.
• Experience commercialising a B2B SaaS or technology product, including pricing, packaging, paid pilots, platform fees, or subscriptions.
• Experience managing beta programmes, design partners, or early-access communities.
• Experience conducting competitor analysis and supporting build, buy, or partner decisions.
• Strong AI fluency across research, user insight, product discovery, prototyping, documentation, and GTM.
• Strong AI tool fluency, particularly across research, competitor analysis, user insight synthesis, product prototyping, documentation, and GTM content development.

Benefits

• Private Healthcare through Vitality
• Wellbeing support through Vitality including EAP & Mental Health cover
• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)