Responsibilities

• Assist in creating persuasive and differentiated product marketing content including product comparisons, data stats, website copy, product pages, blogs, webinars, demo videos and pitch decks in line with product messaging, value propositions, and positioning.
• Load blog posts and other content on to the website, ensure they are appropriately tagged to ensure visibility in the customer user journey across the site.
• Coordinate customer newsletters promoting product enhancements and collating relevant content including free-to-view Lloyds List articles and marketing content.
• Run non-customer newsletters / content promotions by audience segment, encouraging engagement with blogs, webinars and whitepapers.
• Communicate product feature enhancements or critical incidents to customers work with Product Marketing Manager’s and the Marketing Ops Manager using tactics as appropriate (email, social media and Appcues) to deliver comms.
• Provide event support, ensuring events have appropriate up to date collateral and messaging / positioning aligns with strategy.
• Assist with the execution of product launches and go-to-market campaigns for customers and non-customers. Including email campaigns, social media posts, website updates, event collateral, product Appcues, web copy.
• Coordinate with marketing ops, design and regional marketing teams on launch activities.
• Help track launch performance and compile post-launch insights and learnings.
• Assist in the coordination and execution of always on campaigns across email, social and ads, to ensure that campaigns are on message, utilise the latest content and are targeted correctly.

Requirements

• University educated in Marketing, Business, Communications, or related field.
• Experience in product marketing, marketing, or B2B marketing roles.
• Strong written and verbal communication skills.
• Proactive can-do attitude, willing to get stuck in and responsive to change in a fast-evolving environment.
• Ability to translate technical information into clear customer-focused messaging.
• Strong organisational and project coordination skills.
• Creative mindset, able to translate marketing strategy into effective tactical execution
• Willingness to learn and develop
• Storytelling ability – ability to take messaging guides and create effective and compelling copy

Preferred

• Experience in B2B, SaaS, technology, or data products.
• Experience working with sales teams or on go-to-market initiatives.
• Content development experience

Benefits

• 25 Days Holiday rising to 27 after 2 years’ service and a day off for your birthday
• Work anywhere policy (up to 4 weeks per year, subject to approval)
• Life Assurance for 4 x Salary
• Company pension scheme: employee contribution of 5% basic salary, matched by an employer contribution of 5%
• Up to 4 Days Paid Volunteering
• Healthy Lifestyle Subsidy up to £250
• Enhanced Family Leave (Maternity, Paternity, Shared Parental Leave)
• Flexible benefits including Private Healthcare Plan and Dental Insurance