Responsibilities

• SaaS Portfolio Management: Lead the lifecycle, integration, and optimization of Elanco’s marketing SaaS stack (including Docebo, On24, Wistia, Pear Commerce, and Ahrefs).
• Engagement Roadmap: Define the strategy for how these "bolt-on" technologies enhance the customer journey, ensuring they are globally scalable yet locally relevant.
• Usage and Analysis: Analyze traffic, usage and other engagement data across communication channels and provide readouts and provide key actions
• Vendor Excellence: Manage relationships with key technology partners, ensuring service level agreements (SLAs) are met and Elanco is leveraging the latest platform innovations.
• Data-Driven Growth: Utilize tools like Google Analytics, Microsoft Clarity, and ObservePoint to monitor platform health and user engagement, translating data into actionable web product improvements.
• Privacy & Security First: Act as the primary product liaison for Legal and Privacy stakeholders, ensuring all engagement platforms (e.g., Trustseal, Preference Centers) meet global regulatory standards (GDPR, CCPA, etc.).
• Process Optimization: Inherit and evolve the "Ops Lead" responsibilities, streamlining how marketing teams request, onboard, and utilize new technologies.
• Global Collaboration: Serve as the primary point of contact for OUS (Outside the US) stakeholders in the UK, EMEA, and APAC, ensuring their unique market needs are reflected in the global stack.