Product GTM Lead

London, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and commercialize pricing, packaging, and revenue foundations for a SaaS+hardware offering, turning product value into paid adoption and measurable ARR.

  • Pricing & Packaging: design freemium to paid tiers and feature gating to drive ARR.
  • Buyer Definition: map Prosumer and SMB segments to ROI drivers that justify price.
  • Revenue Infrastructure: build early commercial systems, including billing with Stripe and CAC/LTV measurement.

Job Description

Responsibilities

  • Own Pricing & Packaging: Architect the pricing tiers (e.g., Free, Pro, Teams) for pure SaaS and software accompanying our hardware. Decide exactly which features are given away for free to drive growth, and which are gated behind a paywall to drive Annual Recurring Revenue (ARR).
  • Define the Buyer: Translate cool product features into tangible ROI. Identify and segment our target audiences within the Prosumer and SMB markets, understanding exactly what drives their willingness to pay.
  • Guide Product Value: Work upstream with Product Managers to ensure we aren’t just building a "feature factory." Help identify and prioritise the core features that will actually drive subscription revenue and daily engagement.
  • Establish Revenue Operations: Design and implement the early commercial infrastructure, from setting up billing logic (e.g., Stripe) to defining how we measure Customer Acquisition Cost (CAC) and Lifetime Value (LTV).

Requirements

  • Experienced in SaaS Packaging: You have a proven track record of designing pricing and packaging models for software products. You have successfully done this at other scale-ups, ideally transitioning a product from freemium/consumer to a paid Prosumer or SMB model.
  • Strategic Thinker, Tactical Executor: You are senior in your quality of thinking. You can present a complex pricing strategy to the CEO on Monday, and jump into the billing software to adjust a paywall trigger on Tuesday.
  • Deep User Empathy: You know how to conduct (or leverage) user research to find the intersection between what users love and what buyers will actually pay for.
  • Highly Analytical: You make commercial decisions based on data, cohort analysis, and market willingness-to-pay, not just gut feeling.
  • Urgent & Autonomous: You are comfortable working with ambiguity and moving fast to meet hard deadlines (like aligning software launches with our major hardware keynotes).
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Nothing

2.6 Glassdoor

Nothing exists to make tech feel exciting again.We’re building a different kind of company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look to how they sound, feel, and function, we care about the details that make technology not just useful, but inspiring.This is a place for the curious. The creators. The ones who ask why not and mean it. If you're drawn to bold ideas, fast moves, and work that actually makes you feel something, you’ll fit right in.We're not here to follow the rules. We're here to make better ones.Founded in London in 2020, Nothing is a design-led tech company building an alternative to the industry giants. Our products, from award-winning smartphones to expressive audio and wearables, blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech.Backed by GV (Google Ventures), EQT Ventures, C Ventures, and influential investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’ve grown from startup to global challenger in just a few years.

Founded in 2020
London, England, GBR
27K employees (2,382 in marketing)
29% recommend to a friend

Traffic Signals

Monthly Visitors
5.1M
Monthly Google Ads Budget
$26.2K
Traffic Source Mix
Search
63%
Direct
30.1%
Referral
3.7%
Social
2.1%
Paid
1%

Headcount Trend

Current headcount: ~27.4K

Marketing Team

Marketing Team Size
1,332 (5% of company)
Median Career Experience
7.5 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$454.1M
Last Raise
$8M
Equity Crowdfunding, 3 months ago

Funding History

  • Dec 2025
    Equity Crowdfunding • $8M
  • Sep 2025
    Series C • $200M
  • Jun 2023
    Series C • $96M

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