Responsibilities

• Onboarding flow strategy - designing and optimising the first-use experience to drive activation, not just registration
• Activation frameworks - defining what "activated" means for each product or client, and building the system to get users there
• Commitment screen and paywall strategy - copy, structure, timing, and A/B testing to maximise conversion without eroding trust
• Monetisation strategy - pricing presentation, upsell sequencing, trial-to-paid mechanics, and expansion revenue thinking
• Retention and lifecycle - cohort analysis, churn identification, win-back programmes, and engagement loops that sustain ARPU over time
• A/B testing culture - building a rigorous, fast-moving experimentation practice with proper statistical thinking
• Client-facing growth audits - reviewing client funnels end-to-end and delivering actionable recommendations

Requirements

• Proven experience owning onboarding and activation for a consumer app, SaaS product, or subscription business
• Track record of materially improving activation rates or reducing time-to-value through structured experimentation
• Deep understanding of paywall and commitment screen mechanics - you can articulate why the same offer converts differently depending on framing, timing, and context
• Fluent in ARPU, ARPPU, LTV, payback period, and the relationships between them; you know when each metric matters and when it misleads
• Experience running a rigorous A/B testing programme - you understand statistical significance, novelty effects, and when to stop a test
• Strong cohort analysis skills - you can identify churn inflection points, segment by activation status, and model the impact of funnel changes
• Familiarity with behavioural psychology principles that underpin good onboarding (progress mechanics, social proof, loss aversion, commitment and consistency)
• Client-facing communication skills - you can translate funnel analysis into clear strategic recommendations for a non-technical audience
• Comfortable working across product, data, and marketing - this role spans all three

Preferred

• Experience with ecommerce conversion and post-purchase monetisation (upsell, subscriptions, loyalty)
• Familiarity with analytics tools: Mixpanel, Amplitude, PostHog, Braze, or similar
• Understanding of paid acquisition mechanics — you know how upstream CAC decisions affect downstream LTV
• Experience building growth frameworks that others can use, not just doing the work yourself

Benefits

• Work from anywhere, with flexibility around how you structure your day.
• Direct exposure to high-growth clients and meaningful work.
• Regular team meetups and retreats, with travel covered.
• Access to conferences, events and industry sessions.
• Small team, high ownership, fast progression.