Own cross-channel content production and distribution, tying SEO, social, video and PR to measurable demand and brand engagement.

• Content and channel ownership: manage high impact materials, social, blogs, emails, SEO and PPC inputs to drive inbound interest.
• Campaign planning and budget: develop and execute the annual digital marketing plan with budget control and KPI dashboards.
• PR and media relations support with journalists and influencers to amplify reach.

Responsibilities

• Assist in creation and development of high impact materials that communicate the value and advantages of our products globally including, web site content, datasheets, whitepapers, infographics, presentations and videos.
• Responsible for driving inbound marketing through content creation for social media marketing, SEO, Video, blogs, and email
• Support field marketing with demand gen marketing programs to build product awareness and engagement with partners, customers and prospects occasionally
• Responsible for digital Marketing, including Campaigns creation and management as needed
• Responsible for creation / implementation of approved annual digital / marketing plan and budget i.e. some of below may be able to weaved into JD
• Developing and executing the organisation’s annual digital marketing plan, including PPC, SEO, Social Media, Affiliates and Display/Re-targeting
• Devising innovative digital marketing campaigns, that feed into the organisation’s overarching marketing strategy
• Creating and supporting animation teams in the creation of engaging digital content that increases customer engagement and enhances the organisation’s online brand
• Implementing strategies to drive traffic to the organisation’s website, including SEO and PPC
• Creating and implementing a social media policy and framework for the organisation
• Moderating all social media platforms including Twitter, Instagram and Facebook
• Managing the digital marketing budget, including allocating budgets across different channels and platforms
• Producing regular digital dashboards for the SMT , reporting progress against set KPIs
• Working closely with colleagues in sales and IT to ensure all activity is integrated across platforms i.e. LMS /
• Measure results of content activity to inform future campaign messaging
• Manage content distribution and access in a way that serves all stakeholders
• Manage timeline for various content pieces to ensure deliverables meet their deadlines
• Externally, you will be working closely with key journalists, bloggers, and other media influencers, and will be required to forge and nurture relationships in order to help us achieve our campaign goals. This is primarily a back-office function, with minimal client contact.

Requirements

• Experience owning content marketing production, writing high-impact marketing content at speed
• Working knowledge of SEO best practices for optimization of content and all social media platforms
• Ability to produce graphic elements to support marketing material. From 2-d imagery to videos.
• Have a good knowledge of using the Adobe suite of tools or similar, including Adobe Photoshop, Adobe Illustrator, Adobe Premier Pro, Adobe InDesign
• A good working knowledge of PowerPoint would be advantageous
• Ability to work on multiple projects with different objectives simultaneously
• Proven track record of excellent time management and ability to meet various deadlines
• Ability to analyse and present content performance
• 3+ years’ experience in a similar role, preferably from a digital marketing agency
• Existing contacts with journalists

Nice to have

• A good working knowledge of PowerPoint would be advantageous
• Existing contacts with journalists
• Demonstrable examples of top tier PR coverage and links you have achieved
• Proficient with Microsoft office and Google workspace
• Knowledge of how to successfully pitch your ideas to journalists
• Copywriting
• Attention to detail
• Prioritisation
• Time management
• Creative ideation

Benefits

• 28 days holiday inclusive of bank holidays
• 40 hours per week
• Bonus structure
• Private Healthcare Package
• Pension scheme
• Refer a Friend Scheme
• Consistent support, training and development within our organisation
• Free Gym Membership
• Cycle to Work Scheme
• Comprehensive, paid induction training through our sister company Think Tank Academy